Booker is a leading appointment scheduling, point-of-sale, and business management software that powers thousands of spas and salons worldwide. The software includes a complete suite of management tools, and provides integrated online booking, marketing, and more. Booker is completely web-based, which makes it available from any computer with a browser and internet connection, anywhere at any time. It can also be used via a smartphone or iPad.
$129
per month
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
Booker is very user friendly with videos to help our staff who are setting up schedules. It has very robust features that our school district didn't really need when we piloted it. It has a great option for widgets to be added to websites, whether district or school site. We find that the more widgets are available, the more appreciative our parents are. This is definitely a product that is used in the business world and not in the school district world so it doesn't really have the personalization we need as a school district or a school sites. Should the site change its potential customers, it would be a great fit for us because scheduling is very challenging in a large school district, be it at the district level or at individual school sites
In my last position at a SAAS company, I used Salesforce and HATED IT. It was so clunky, and when I used HubSpot, it was like a breath of fresh air. Any company that does customer interactions and sales needs Hubspot. There is a TON of room for customization, which is AMAZING. I don't see anywhere that it wouldn't be a good fit.
Booker does very well as a point of sale program. From front desk check out to back end report generation, Booker gives us an accurate daily picture of business activity.
Booker is very good at tracking gift certificate activity. We have a large number of gift certificates and are able to find, edit and void with ease. We are also able to look at the history for each individual certificate or series which helps in troubleshooting.
I do not work with scheduling myself but staffers have found Booker to be a valuable tool for managing rooms and therapists.
Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
It gets the job done but is overly detailed and has many steps to do a simple task. Reports are continuously being archived and discontinued. As soon as I get used to one it is no longer available
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Booker is not always that quick to respond however, I will say, they do research the problem before getting back to you which I do like. Overall, they are kind and helpful in their responses. Though one big concern is that when there is a larger issue, they are not the best at circling back and contacting us to let us know if or how it has been resolved.
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
When we tried Micros, though it has robust hardware and software, It is not meant for salons. Square again the same thing, it is meant for small non salon and non service oriented businesses. Booker is by far the best of all salon softwares we have used.
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Notifications are a great way that communicates to the customer their appointment confirmation, and appointment reminders.
Increased employee / staff communication, they can now log in and see their schedules.
Entering credit card at time of appointment reservation is helpful to us since we have a cancellation policy and keeps the client accountable if they are a no show or cancel last minute.
Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
