1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100
169 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform is well-suited to handle digital advertising campaigns that span multiple media types (e.g. display, video, search). It offers a very large selection of reporting metrics and features that span all media types.I would likely recommend a different ad serving/reporting platform for video-only campaigns, as they offer more hands-on creative and trafficking services.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Brand Networks Platform
6.0
Google Marketing Platform (formerly DoubleClick)
7.6
Data Transfer
Brand Networks Platform
6.0
Google Marketing Platform (formerly DoubleClick)
8.1
DSP integration
Brand Networks Platform
6.0
Google Marketing Platform (formerly DoubleClick)
7.2

Ad Campaigns

Brand Networks Platform
8.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad campaign creation
Brand Networks Platform
7.0
Google Marketing Platform (formerly DoubleClick)
8.2
Ad deployment
Brand Networks Platform
8.0
Google Marketing Platform (formerly DoubleClick)
8.0
Ad display and retargeting segmentation
Brand Networks Platform
9.0
Google Marketing Platform (formerly DoubleClick)
7.7
Display advertising
Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
8.5
Sequence targeting
Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
7.7

Ad Reporting & Analytics

Brand Networks Platform
5.8
Google Marketing Platform (formerly DoubleClick)
7.8
Ad dashboards
Brand Networks Platform
5.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad performance reports
Brand Networks Platform
7.0
Google Marketing Platform (formerly DoubleClick)
7.6
Ad conversion tracking
Brand Networks Platform
4.0
Google Marketing Platform (formerly DoubleClick)
8.6
Ad attribution reporting
Brand Networks Platform
4.0
Google Marketing Platform (formerly DoubleClick)
7.8
Cross-channel ad management
Brand Networks Platform
9.0
Google Marketing Platform (formerly DoubleClick)
7.8
Ad forecasting and optimization
Brand Networks Platform
6.0
Google Marketing Platform (formerly DoubleClick)
7.3

Pros

Brand Networks Platform

  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
  • Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
  • DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.
Anonymous | TrustRadius Reviewer

Cons

Brand Networks Platform

  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • There are certain segments such as location, demographics etc. that do not properly populate, especially in certain countries in the EU which means you have to revert to other products.
  • It experiences intermittent issues in functionality and accessibility of data, with data sometimes taking a day or so to show up following a sync error or the portal being inaccessible / signing you out.
  • Some of the bid strategies can be a bit opaque in regards to how they're functioning and it can require some trial and practice to get the most out of it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Brand Networks Platform

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 13 answers
Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices
Namit Narain | TrustRadius Reviewer

Usability

Brand Networks Platform

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 8.0
Based on 2 answers
The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners
Anonymous | TrustRadius Reviewer

Support Rating

Brand Networks Platform

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 9.0
Based on 8 answers
They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .
Anonymous | TrustRadius Reviewer

Implementation Rating

Brand Networks Platform

No score
No answers yet
No answers on this topic

Google Marketing Platform (formerly DoubleClick)

Google Marketing Platform (formerly DoubleClick) 6.0
Based on 4 answers
I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS
Anonymous | TrustRadius Reviewer

Alternatives Considered

Brand Networks Platform

Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.
Anonymous | TrustRadius Reviewer

Return on Investment

Brand Networks Platform

  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
Anonymous | TrustRadius Reviewer

Google Marketing Platform (formerly DoubleClick)

  • Increased efficiency - we have large time savings with the automation of keyword bidding and the ability to pull reporting from one UI instead of the separate engine UI's.
  • Time saving allow to focus on other initiatives, such as landing page and ad copy testing or keyword expansions.
Dana Berardi | TrustRadius Reviewer

Pricing Details

Brand Networks Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Marketing Platform (formerly DoubleClick)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Brand Networks Platform
5.0
Google Marketing Platform (formerly DoubleClick)
8.1

Likelihood to Renew

Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
8.0

Usability

Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
8.0

Support Rating

Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
9.0

Online Training

Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
8.0

Implementation Rating

Brand Networks Platform
Google Marketing Platform (formerly DoubleClick)
6.0

Add comparison