Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Pricing
Brandwatch
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
Offerings
Pricing Offerings
Brandwatch
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Brandwatch
Considered Both Products
Brandwatch
Verified User
Manager
Chose Brandwatch
Hootsuite visually looks better and has way more integrations/ suggestions/ areas to save copy/ resharing ability/plus Later is more affordable for small business owners but ideal for creatives to visualize and manually adjust feeds.
Verified User
Director
Chose Brandwatch
Sprout and Falcon have the same capabilities in regard to publishing and community management. Sprout's user interface is easier to deploy and more intuitive compared to Falcon. Both tools have clean UI's but their UX differs. Falcon's interface is smoother and its ease …
Verified User
C-Level Executive
Chose Brandwatch
We like its level of detail in the analysis, as well as how it shows the results or report data with advanced, friendly and clear graphics that help in decision making. Although in some versions or licenses the price is higher, Brandwatch achieves better and more professional …
I have used all of the other main social listening tools and what they lack compared to Brandwatch Analytics is the ability to configure to the point you can actually build a social listening solution with them. I class the difference as being that these technologies are …
Crimson has some unique visualization that is not possible with other tools. The topic wheels, keyword network graph etc., are not available in other tools.
The sentiment engine is also unique as you can customize the machine and automate it to your need.
The mention count is accurate in Brandwatch compared to others and features are user-friendly and easy to navigate. The profile setup is easy on Brandwatch, and the best part of the tool is the ease of use. The tool gives the complete package for Social media Analytics, …
Falcon.io can categorize content, visualize the stages of a post, and use analytics to track when people are most likely to view and interact with content.
Brandwatch was our first listening/consumer research platform. We chose Brandwatch over other tools we were looking into for the depth of its data, helpful customer service and success teams, and deep customization. The only hold-up we had was the number of hours the onboarding …
Compared to other scraping and information gathering tools, Brandwatch is by far the most comprehensive for our needs. Giving the information and guide we need to backup/support influence and identify issues at all levels from specific service issues to overall branding …
Union Metrics is easier to use and set up than other software solutions. It’s never glitched or lost data, and has been reliable even though algorithm and API changes.
A real edge for Brandwatch is how easy and flexible you can play around with data. It becomes more of a real analysis platform that serves different business objectives rather than visualization and informative output.
I think it's a far superior tool than Meltwater or TrendKite's social listening editions of their platforms. They are better suited to media coverage analysis and Crimson Hexagon hits the social media metrics you're looking for.
Relative to the other products, it felt bulky and difficult to use - even our directors were mentioning this. This combined with the fact it wasn't able to pull the metrics we needed for our reports had us reevaluating whether or not it was the right tool for our company's needs.
Before we originally signed up to license Brandwatch we shopped around and looked at Crimson Hexagon as the other main competitor. In the end, Brandwatch ended up acquiring Crimson Hexagon and will be incorporating some of CH's best features into their tool. So in the end we …
This is kind of a moot point now that they're in the process of merging, but Brandwatch is better at segmenting data, and Crimson Hexagon is better at finding the meaning/story/context in the data and doing it quickly. Both are useful functions and once they're completely …
We selected Falcion.io because they promised to bring many of the capabilities of our various tools together under one rood and provide more complete data that was easily accessible. They have not fully delivered on those promises, so we are in the process of ending our …
As mentioned earlier, Union Metrics is much more comprehensive as opposed to alternative Twitter analytic software like Buffer or Hootsuite. Because they are an official partner, they have access to granular bits of data that allow you to get a solid understanding on how users …
Union Metrics is by far the most affordable of the bunch, yet proves to be easier to pull a report than the other platforms we have used/are using. That said, there is little ability to customize these reports, which can at times be a bit of an issue.
We find that Brandwatch is the most advanced and easy to use platform versus its peers. The rules and categorisation of mentions is a great capability to have.
Also, its coverage of mentions versus its peers coverage is great and a tool is as good as its data. Being in Asia …