Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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24sessions, from MessageBird
Score 5.5 out of 10
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24sessions is a video customer engagement software solution, now from MessageBird since the April, 2021 acquisition. It supports scheduling, video calling experiences and analytics solution to drive the customer journey. It enables users to create video calls that comply with security requirements and existing workflows.
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
24sessions is perfect for appointments such as coaching (my use case) where you want them to be able to go into your booking calendar, choose a time and schedule the appointment - or to schedule it from your end. They they get an email on creation and reminder email. I find it not helpful or at least, not at all intuitive, for setting up a host created meeting immediately. You can create it so you can be live at anytime, but host created isn't as any to set up
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
I use 24sessions predominantly as I have large discount with it and it works for scheduling clients. The user interface is helpful for past meetings. 24sessions is click and go - no account or software is needed for the client. Zoom and Google Meet do have dial-in capabilities. Zoom is more widely known so potentially more trusted for clients, even though similar abilities. Zoom is more customisable in the call (turn off certain thing or on others). Google Meet is great for google account clients, but a surprising number don't have Google accts I've found.
Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
