Buffer vs. Constant Contact Lead Gen & CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Buffer
Score 8.1 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$15
per month
Constant Contact Lead Gen & CRM
Score 8.5 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Pricing
BufferConstant Contact Lead Gen & CRM
Editions & Modules
Publish Pro
$15
per month
Analyze Pro
$35
per month
Analyze Premium
$50
per month
Publish Premium
$65
per month
Publish Business
$99
per month
Lead Gen & CRM
Starting at $449
per month
Offerings
Pricing Offerings
BufferConstant Contact Lead Gen & CRM
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsHere are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.Above pricing based on 5000 contacts.
More Pricing Information
Community Pulse
BufferConstant Contact Lead Gen & CRM
Considered Both Products
Buffer

No answer on this topic

Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
At the end of the day, SharpSpring was cheaper, had better customer service, and a very easy interface with a huge range of capabilities. It also helps that they are always very receptive to our input for new features to add.
Chose Constant Contact Lead Gen & CRM
I have used Hubspot and various CRM/ESPs like Salesforce, Mailchimp, Groupmail, Pipedrive etc but the beauty of Sharpspring compared to Hubspot is obviously the price but also the ease of integration, you can synch whichever CRM you like and you can do it pretty quickly …
Top Pros
Top Cons
Features
BufferConstant Contact Lead Gen & CRM
Publishing
Comparison of Publishing features of Product A and Product B
Buffer
7.6
64 Ratings
5% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Content planning and scheduling9.364 Ratings00 Ratings
Content optimization6.457 Ratings00 Ratings
Workflow management7.053 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Buffer
7.8
59 Ratings
1% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Campaign success analytics7.859 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Buffer
8.4
61 Ratings
3% above category average
Constant Contact Lead Gen & CRM
-
Ratings
Role-based user permissions & privileges7.649 Ratings00 Ratings
Mobile access9.259 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Buffer
-
Ratings
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
WYSIWYG email editor00 Ratings7.8468 Ratings
Dynamic content00 Ratings7.4452 Ratings
Ability to test dynamic content00 Ratings6.6433 Ratings
Landing pages00 Ratings6.3440 Ratings
A/B testing00 Ratings7.5395 Ratings
Mobile optimization00 Ratings4.3426 Ratings
Email deliverability reporting00 Ratings8.9496 Ratings
List management00 Ratings9.2498 Ratings
Triggered drip sequences00 Ratings9.3473 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Buffer
-
Ratings
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Lead nurturing automation00 Ratings9.5484 Ratings
Lead scoring and grading00 Ratings8.6490 Ratings
Data quality management00 Ratings8.4466 Ratings
Automated sales alerts and tasks00 Ratings8.9462 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Buffer
-
Ratings
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Calendaring00 Ratings8.0338 Ratings
Event/webinar marketing00 Ratings8.1318 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Buffer
-
Ratings
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Social sharing and campaigns00 Ratings7.2316 Ratings
Social profile integration00 Ratings7.5362 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Buffer
-
Ratings
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Dashboards00 Ratings8.3486 Ratings
Standard reports00 Ratings8.4486 Ratings
Custom reports00 Ratings8.8447 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Buffer
-
Ratings
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
API00 Ratings7.9364 Ratings
Role-based workflow & approvals00 Ratings7.9403 Ratings
Customizability00 Ratings8.5439 Ratings
Integration with Salesforce.com00 Ratings8.1217 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.298 Ratings
Integration with SugarCRM00 Ratings7.291 Ratings
Best Alternatives
BufferConstant Contact Lead Gen & CRM
Small Businesses
Publer
Publer
Score 9.8 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BufferConstant Contact Lead Gen & CRM
Likelihood to Recommend
8.2
(84 ratings)
9.0
(522 ratings)
Likelihood to Renew
8.0
(14 ratings)
8.1
(32 ratings)
Usability
8.1
(23 ratings)
6.7
(70 ratings)
Availability
8.2
(2 ratings)
7.8
(2 ratings)
Performance
8.0
(2 ratings)
3.2
(2 ratings)
Support Rating
6.3
(23 ratings)
8.3
(71 ratings)
Online Training
-
(0 ratings)
4.5
(2 ratings)
Implementation Rating
8.0
(2 ratings)
6.5
(10 ratings)
Configurability
10.0
(1 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
4.5
(2 ratings)
Product Scalability
8.6
(2 ratings)
2.9
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
BufferConstant Contact Lead Gen & CRM
Likelihood to Recommend
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
Read full review
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
Read full review
Pros
Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Read full review
Cons
Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Read full review
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
Read full review
Likelihood to Renew
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Read full review
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
Read full review
Usability
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
Read full review
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Read full review
Reliability and Availability
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
Read full review
Constant Contact
No answers on this topic
Performance
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Read full review
Constant Contact
No answers on this topic
Support Rating
Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Read full review
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Read full review
Implementation Rating
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Read full review
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Read full review
Alternatives Considered
Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
Read full review
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
Read full review
Scalability
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Constant Contact
No answers on this topic
Return on Investment
Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
Read full review
ScreenShots

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics