BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.
BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).
$159
per month
Pricing
BuzzSumo
Editions & Modules
Content Creation
$199
per month
PR & Comms
$299
per month
Suite
$499
per month
Enterprise
$999
per month
Offerings
Pricing Offerings
BuzzSumo
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
BuzzSumo
Considered Both Products
BuzzSumo
Verified User
Director
Chose BuzzSumo
Buzzsumo is probably the best tool when it comes to social shares. Other tools like Ahrefs and Mention can get you similar data, but those tools have other focuses (social mentions and baclinks). If you want accurate social share counts for your blog and other companies, …
We still use Semrush for our SEO and content department and don't use BuzzSumo much for social media these days so what BuzzSumo does for our agency it does better than the competitors and that's primarily advanced monitoring and the relevant data associated with placements …
We have used TapInfluence and it is definitely better for finding influencers, but it does lack a lot of the other capabilities that are available with BuzzSumo.
BuzzSumo is a great software because it does a little bit of everything, but it does not do some of the focuses super well, such as influencer marketing, etc.
We have used TapInfluence which is much more expensive. It is definitely better in the influencer category, but BuzzSumo provides more functionality beyond that.
I am not really sure of another software out there that does all of these things within one. It really is diverse and saves on additional subscriptions.
Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
Buzzsumo seems pretty far ahead of many of its competitors. Specifically, I find that its data pool is much more extensive and in-depth compared to mainstream competitors. For example, Buzzsumo seems to be more aware overall of tangential topics that are relevant to–but not …
Buzzsumo is really easy to understand and does give a clear insight on trends and subjects to keep an eye on. It's a general tool that not only keeps up with keywords but with the subject in general, which is very convenient. Also, it doesn't need a big tutorial to get through, …
Sprout Social and Salesforce are extremely expensive and don't offer the same powerful content marketing features that Buzzsumo offers for a third of the price
The crisis monitoring and social listening tools within Buzzsumo are much more user-friendly
I have found Buzzsumo to be great regarding its social aspect (finding influencers, popular content and getting shares), but in order to reach out to influencers you need to use other tools.
Also, Buzzsumo can be used to find socially popular content but other tools might be …
I selected BuzzSumo because it had a few insights that Google Trends didn't. However, because Google Trends is free, I would recommend it to anyone who wants similar features, but can't afford to pay the price for BuzzSumo.
Google Trends is amazing, but Busssumo gives you influencers. Trends will influence what you write. Buzzsumo influence who you write to. It is a difficult one to answer. Both are great, but I would happily pay for Buzzsumo.
Buzzsumo has more features when compared to Followerwonk. I only ever used Followerwonk to find new followers on Twitter and build out targeted lists. Buzzsumo I use endlessly for competitive research (social media, back links, social media influencers as well as top performing …