Cheetah Messaging vs Springbot

• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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• The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
• Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
• Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
• I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
• Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
• Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.

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• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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• After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
• After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
• They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
• I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.

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• Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
• Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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• Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
• I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
• It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.

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