What users are saying about
6 Ratings
39 Ratings
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Score 8.4 out of 100
6 Ratings
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Score 5.8 out of 100

Feature Set Ratings

  • Cheetah Messaging ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.9

Cheetah Messaging

79%
5.0

Springbot

50%
Cheetah Messaging ranks higher in 8/9 features

WYSIWYG email editor

7.0
70%
11 Ratings
4.7
47%
3 Ratings

Dynamic content

9.0
90%
11 Ratings
5.0
50%
3 Ratings

Ability to test dynamic content

7.5
75%
11 Ratings
3.3
33%
2 Ratings

Landing pages

7.0
70%
11 Ratings
8.2
82%
1 Rating

A/B testing

8.0
80%
10 Ratings
5.0
50%
3 Ratings

Mobile optimization

9.0
90%
10 Ratings
4.7
47%
3 Ratings

Email deliverability reporting

8.0
80%
19 Ratings
4.7
47%
3 Ratings

List management

8.0
80%
11 Ratings
5.0
50%
3 Ratings

Triggered drip sequences

8.0
80%
9 Ratings
4.7
47%
3 Ratings

Reporting & Analytics

7.7

Cheetah Messaging

77%
5.0

Springbot

50%
Cheetah Messaging ranks higher in 3/3 features

Dashboards

7.5
75%
11 Ratings
5.0
50%
3 Ratings

Standard reports

8.0
80%
11 Ratings
5.0
50%
3 Ratings

Custom reports

7.5
75%
11 Ratings
5.0
50%
3 Ratings

Pre-Send Testing

7.8

Cheetah Messaging

78%

Springbot

Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features

URL Validation

7.2
72%
3 Ratings
N/A
0 Ratings

Link Tracking

8.5
85%
3 Ratings
N/A
0 Ratings

Image Validation

7.8
78%
3 Ratings
N/A
0 Ratings

Inbox Display

7.4
74%
3 Ratings
N/A
0 Ratings

Email Accessibility Tools

7.4
74%
3 Ratings
N/A
0 Ratings

Spelling and Grammar Check

7.7
77%
3 Ratings
N/A
0 Ratings

Spam Testing

7.5
75%
3 Ratings
N/A
0 Ratings

Email Previews

8.7
87%
3 Ratings
N/A
0 Ratings

Lead Management

Cheetah Messaging

Feature Set Not Supported
N/A
6.9

Springbot

69%
Springbot ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
4.7
47%
3 Ratings

Lead scoring and grading

N/A
0 Ratings
9.1
91%
1 Rating

Data quality management

N/A
0 Ratings
4.7
47%
3 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
9.1
91%
1 Rating

Campaign Management

Cheetah Messaging

Feature Set Not Supported
N/A
5.5

Springbot

55%
Springbot ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
4.7
47%
3 Ratings

Event/webinar marketing

N/A
0 Ratings
6.4
64%
1 Rating

Social Media Marketing

Cheetah Messaging

Feature Set Not Supported
N/A
3.3

Springbot

33%
Springbot ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
3.0
30%
2 Ratings

Social profile integration

N/A
0 Ratings
3.6
36%
2 Ratings

Platform & Infrastructure

Cheetah Messaging

Feature Set Not Supported
N/A
7.0

Springbot

70%
Springbot ranks higher in 6/6 features

API

N/A
0 Ratings
5.0
50%
3 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.2
82%
1 Rating

Customizability

N/A
0 Ratings
7.3
73%
1 Rating

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
1 Rating

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
7.3
73%
1 Rating

Integration with SugarCRM

N/A
0 Ratings
7.3
73%
1 Rating

Attribute Ratings

  • Cheetah Messaging is rated higher in 1 area: Likelihood to Recommend
  • Springbot is rated higher in 2 areas: Usability, Support Rating

Likelihood to Recommend

8.5

Cheetah Messaging

85%
13 Ratings
4.4

Springbot

44%
5 Ratings

Likelihood to Renew

7.6

Cheetah Messaging

76%
3 Ratings

Springbot

N/A
0 Ratings

Usability

4.0

Cheetah Messaging

40%
1 Rating
4.3

Springbot

43%
4 Ratings

Support Rating

2.0

Cheetah Messaging

20%
2 Ratings
5.0

Springbot

50%
3 Ratings

Likelihood to Recommend

Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
Anonymous | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Pros

Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
Duncan Hernandez | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
Anonymous | TrustRadius Reviewer

Springbot

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Raymond Smith | TrustRadius Reviewer

Pricing Details

Cheetah Messaging

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Cheetah Messaging Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Likelihood to Renew

Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
Anonymous | TrustRadius Reviewer

Springbot

No score
No answers yet
No answers on this topic

Usability

Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
Anonymous | TrustRadius Reviewer

Springbot

Springbot 4.3
Based on 4 answers
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Anonymous | TrustRadius Reviewer

Support Rating

Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
Anonymous | TrustRadius Reviewer

Springbot

Springbot 5.0
Based on 3 answers
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Alex Mills | TrustRadius Reviewer

Alternatives Considered

Cheetah Messaging

Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Hinal S | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
Anonymous | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

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