What users are saying about
39 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 39 reviews and ratings
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 10 reviews and ratings
Feature Set Ratings
- Vbout ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.9
Cheetah Messaging
79%

9.0
Vbout
90%
Vbout ranks higher in 8/9 features
Vbout ranks higher in 8/9 features
WYSIWYG email editor

7.0
70%
11 Ratings

8.4
84%
2 Ratings
Dynamic content

9.0
90%
11 Ratings

10.0
100%
2 Ratings
Ability to test dynamic content

7.5
75%
11 Ratings

10.0
100%
2 Ratings
Landing pages

7.0
70%
11 Ratings

10.0
100%
2 Ratings
A/B testing

8.0
80%
10 Ratings

9.5
95%
2 Ratings
Mobile optimization

9.0
90%
10 Ratings

5.8
58%
2 Ratings
Email deliverability reporting

8.0
80%
19 Ratings

9.5
95%
4 Ratings
List management

8.0
80%
11 Ratings

9.0
90%
2 Ratings
Triggered drip sequences

8.0
80%
9 Ratings

8.4
84%
2 Ratings
Reporting & Analytics

7.7
Cheetah Messaging
77%

9.5
Vbout
95%
Vbout ranks higher in 3/3 features
Vbout ranks higher in 3/3 features
Dashboards

7.5
75%
11 Ratings

10.0
100%
2 Ratings
Standard reports

8.0
80%
11 Ratings

9.0
90%
2 Ratings
Custom reports

7.5
75%
11 Ratings

9.5
95%
2 Ratings
Pre-Send Testing

7.8
Cheetah Messaging
78%

Vbout
Feature Set Not Supported
N/A
Cheetah Messaging ranks higher in 8/8 features
Cheetah Messaging ranks higher in 8/8 features
URL Validation

7.2
72%
3 Ratings

N/A
0 Ratings
Link Tracking

8.5
85%
3 Ratings

N/A
0 Ratings
Image Validation

7.8
78%
3 Ratings

N/A
0 Ratings
Inbox Display

7.4
74%
3 Ratings

N/A
0 Ratings
Email Accessibility Tools

7.4
74%
3 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.7
77%
3 Ratings

N/A
0 Ratings
Spam Testing

7.5
75%
3 Ratings

N/A
0 Ratings
Email Previews

8.7
87%
3 Ratings

N/A
0 Ratings
Lead Management

Cheetah Messaging
Feature Set Not Supported
N/A

8.4
Vbout
84%
Vbout ranks higher in 4/4 features
Vbout ranks higher in 4/4 features
Lead nurturing

N/A
0 Ratings

9.5
95%
2 Ratings
Lead scoring and grading

N/A
0 Ratings

7.9
79%
2 Ratings
Data quality management

N/A
0 Ratings

7.0
70%
1 Rating
Automated sales alerts and tasks

N/A
0 Ratings

9.0
90%
1 Rating
Campaign Management

Cheetah Messaging
Feature Set Not Supported
N/A

10.0
Vbout
100%
Vbout ranks higher in 1/1 features
Vbout ranks higher in 1/1 features
Calendaring

N/A
0 Ratings

10.0
100%
2 Ratings
Social Media Marketing

Cheetah Messaging
Feature Set Not Supported
N/A

9.7
Vbout
97%
Vbout ranks higher in 2/2 features
Vbout ranks higher in 2/2 features
Social sharing and campaigns

N/A
0 Ratings

9.5
95%
2 Ratings
Social profile integration

N/A
0 Ratings

10.0
100%
2 Ratings
Platform & Infrastructure

Cheetah Messaging
Feature Set Not Supported
N/A

8.6
Vbout
86%
Vbout ranks higher in 3/3 features
Vbout ranks higher in 3/3 features
API

N/A
0 Ratings

8.4
84%
2 Ratings
Customizability

N/A
0 Ratings

9.0
90%
1 Rating
Integration with Salesforce.com

N/A
0 Ratings

8.4
84%
2 Ratings
Attribute Ratings
- Vbout is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Likelihood to Recommend

8.5
Cheetah Messaging
85%
13 Ratings

9.5
Vbout
95%
2 Ratings
Likelihood to Renew

7.6
Cheetah Messaging
76%
3 Ratings

10.0
Vbout
100%
1 Rating
Usability

4.0
Cheetah Messaging
40%
1 Rating

Vbout
N/A
0 Ratings
Support Rating

2.0
Cheetah Messaging
20%
2 Ratings

Vbout
N/A
0 Ratings
Likelihood to Recommend
Cheetah Messaging
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Verified User
Team Lead in Information Technology
Entertainment Company, 51-200 employeesVbout
To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Digital Marketing Manager
CrossCapComputer Software, 51-200 employees
Pros
Cheetah Messaging
- Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
- Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
- Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
BI Engineer II
Answer Financial Inc.Insurance, 201-500 employees
Vbout
- Panel statistics integrating data from all features in Vbout so you have a 360 degree understanding of your marketing execution
- Landing pages very easy to build with beautiful format
- Contact profiling based on demographic and interactions
- Managing landings and webhooks with powerful CTA based on visitor behaviour
- Extensive roadmap with exciting features to come
CEO
TicTop SalesInformation Technology and Services, 1-10 employees
Cons
Cheetah Messaging
- The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Verified User
Professional in Marketing
Automotive Company, 51-200 employeesVbout
- Lead generation form styling for users with a limited knowledge of Java.
Digital Marketing Manager
CrossCapComputer Software, 51-200 employees
Pricing Details
Cheetah Messaging
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
—Vbout
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
Cheetah Messaging
Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

Verified User
Employee in Marketing
51-200 employeesVbout
Vbout 10.0
Based on 1 answer
The better relation quality / features / pricing in the market
CEO
TicTop SalesInformation Technology and Services, 1-10 employees
Usability
Cheetah Messaging
Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Verified User
Employee in Marketing
51-200 employeesVbout
No score
No answers yet
No answers on this topic
Support Rating
Cheetah Messaging
Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

Verified User
Employee in Marketing
51-200 employeesVbout
No score
No answers yet
No answers on this topic
Alternatives Considered
Cheetah Messaging
Cheetah Messaging is far good as we expect lots of functions and features are amazing and user-friendly with others they have good customer support. Our marketing team manages every campaign easily and helps their workflow. Apart from this Cheetah Messaging is easy to automate in all inbound campaigns and helps to focus on more nurturing customer relationships and renewals.
Product Marketing Specialist
Kalzoom AdvisorsComputer Software, 11-50 employees
Vbout
It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Digital Marketing Manager
CrossCapComputer Software, 51-200 employees
Return on Investment
Cheetah Messaging
- Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
- Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

Verified User
Manager in Marketing
Insurance Company, 51-200 employeesVbout
- Great effort to design first journeys. Later knowledge increases and you can make a lot of tests and changes in your process very quickly
- Very efficient, dynamic CTAs helping us to generate messages based on customer interest
- Some concepts of filtering are difficult to understand on Vbout's Journey bulider, so we had to make a lot effort to get our conditions on Journey's processes
CEO
TicTop SalesInformation Technology and Services, 1-10 employees