CIENCE GO Digital vs. INFUSE

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.

Incentivized

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
• Program Offers - Able to cater proposals to different client expectations.
• Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.

Incentivized

• The price is a bit expansive.

• If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
• When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.

Incentivized

We are very satisfied with the services of Infuse Media. They are a high-level third party vendor.

Incentivized

Very easy to use. The documentation to connect our tools is very well done.

Incentivized

The team is cohesive and efficient. Everyone at INFUSEmedia is happy to help and support regardless of our account owner to resolve any new queries or issues that may arise. The communication is second to none and we don't have a long wait before we receive a response to last minute requests, which is imperative in the ever changing atmosphere of agency.

Incentivized

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

We frequently change up our vendors and rotate through. Compared to BrightTALK we found INFUSEmedia delivered higher-quality leads and was easier to work with at a far better price. DemandScience and INFUSEmedia are fairly level when compared with each other

Incentivized

• It helped us to create more effective campaigns with better results.

• Because it's content syndication, it's fixed CPL so it's easy to forecast demand and return
• A lot of leads generated are raw so they don't usually get to pipeline stage until at least 2 quarters, it's a long game for us
• High quality job titles, however like any CS provider, need to double check the titles to ensure the job titles generated are correct

Incentivized