CleverTap vs ClickSend

• Journey campaigns
• User segmentation
• Performance tracking
• Its customer success team is great

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• You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
• You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
• You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
• Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
• In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.

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• I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.

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• Definitely the UI--I mean you can do practically everything and so fast but still the general design feels a little bit old and they haven't renovated in the last 2-3 years that I have been using it.
• Add Paypal. Currently, ClickSend uses only Stripe, and Stripe trend to block credit cards if you have a lot of transactions processed by Stripe (in different services). It may be a bank issue with Stripe in my country, but still, your users are affected and it's a pain not to be able to have more payment methods. Paypal is just fine and it usually doesn't have the kinds of problems that Stripe has.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• In general, it has a positive impact when you use ID correctly for general announcements. Segmented offers work fine and you obtain expected results if you have a good marketing strategy.
• For automated engagement, SMS is just great. Our campaigns using SMS have let us increase retention and decrease churn.
• The only negative impact is that SMS can be expensive if you don't wisely manage it. As I said general tips are to always segment your list by kinds of users that you want to reach and make a particular strategy so you can be sure there is going to be ROI.

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