CleverTap vs ClickSend

• Web Analytics - understanding of how users are navigating on the website
• Re-engagement - how to engage the users if they drop off from a particular step
• Funnels - How are users navigating from 3-4 page routes predetermined by the business
• Forward Flows - How and where are users moving forward on a particular page
• User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion

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• You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
• You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
• You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
• Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
• In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• At times, the length of the text can feel quite short to keep it under a certain price.
• Links sent through ClickSend are often marked as spam.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

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• The ROI is time. More time focused, less time distracted with a mobile device.
• Early days, however the customer survey and marketing campaigns will hopefully yield results.
• Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.

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