What users are saying about
13 Ratings
1 Rating
13 Ratings
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Score 8.6 out of 100
1 Rating
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Score 8 out of 100

Likelihood to Recommend

CleverTap

It is well suited for all kinds of marketing activities, be it retargeting, user activation, retention, or even pushing the audience to google or facebook for paid marketing. It is also well suited for all kinds of analytics purposes, and can be used to create dashboards with your required views. It is not well suited to completely rely on this for your entire paid marketing or attribution.
Anonymous | TrustRadius Reviewer

ClickSend

ClickSend is not for activation account SMS. For that, you can use services like TWILIO. Neither is it for having continuous communication with your users, like a kind of chat over SMS (becomes expensive). Better to try to route your users to a common customer communication tool like Facebook Messenger or something.
It is definitely suitable for outbound marketing campaigns to already registered users. Some exmples would be to send a communication annoucement, send a general offer to all your database of users, to send offers to a particular segment of users by filtering them, automated marketing campaigns based on users who join lists (users that just register and you send 1-5 welcome SMS with tips and tricks on how to better use your product, SMS to users who have an issue with payment method so they can check quickly with its bank, automated SMS with offers each time the user makes a trip, a buy, or gets more engaged with the product).
Ramón Carmona Medina | TrustRadius Reviewer

Pros

CleverTap

  • Journey campaigns
  • User segmentation
  • Performance tracking
  • Its customer success team is great
Julio Boschi | TrustRadius Reviewer

ClickSend

  • You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
  • You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
  • You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
  • Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
  • In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.
Ramón Carmona Medina | TrustRadius Reviewer

Cons

CleverTap

  • I think that CleverTap to some extent can upgrade the usability of its panel. With a lot of features that have been added to the platform, one does seem to be lost in it. Intercom for reference has good usability of its backend albeit with a fraction of complexity that Clevertap solves.
Anonymous | TrustRadius Reviewer

ClickSend

  • Definitely the UI--I mean you can do practically everything and so fast but still the general design feels a little bit old and they haven't renovated in the last 2-3 years that I have been using it.
  • Add Paypal. Currently, ClickSend uses only Stripe, and Stripe trend to block credit cards if you have a lot of transactions processed by Stripe (in different services). It may be a bank issue with Stripe in my country, but still, your users are affected and it's a pain not to be able to have more payment methods. Paypal is just fine and it usually doesn't have the kinds of problems that Stripe has.
Ramón Carmona Medina | TrustRadius Reviewer

Support Rating

CleverTap

CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.
Anonymous | TrustRadius Reviewer

ClickSend

ClickSend 8.0
Based on 1 answer
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
Ramón Carmona Medina | TrustRadius Reviewer

Alternatives Considered

CleverTap

Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources.CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
Julio Boschi | TrustRadius Reviewer

ClickSend

Twilio is pretty similar to ClickSend, in general. It is the same concept. The only thing is that it is a couple of years behind ClickSend, perhaps because they are still starting. A positive is that they have more payment methods and in general it feels super familiar. Negative things or features of Twilio are that yes you can upload your users through CSV but usually it takes between 2-12 hours to be reflected in the platform and it's the same for campaigns. You send a campaign now with Twilio and it will be sent sometime between 2-24 hours so for reliable schedule times I go with ClickSend.
Ramón Carmona Medina | TrustRadius Reviewer

Return on Investment

CleverTap

  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
Anonymous | TrustRadius Reviewer

ClickSend

  • In general, it has a positive impact when you use ID correctly for general announcements. Segmented offers work fine and you obtain expected results if you have a good marketing strategy.
  • For automated engagement, SMS is just great. Our campaigns using SMS have let us increase retention and decrease churn.
  • The only negative impact is that SMS can be expensive if you don't wisely manage it. As I said general tips are to always segment your list by kinds of users that you want to reach and make a particular strategy so you can be sure there is going to be ROI.
Ramón Carmona Medina | TrustRadius Reviewer

Screenshots

Pricing Details

CleverTap

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0

CleverTap Editions & Modules

Additional Pricing Details

ClickSend

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ClickSend Editions & Modules

Edition
SMS$0.01771
Email$0.00562
  1. Per text for at least 2,000 texts
  2. Per email for at least 25,000 emails
Additional Pricing Details

Add comparison