19 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 19 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.9 out of 100
Based on 8 reviews and ratings
Attribute Ratings
- CleverTap is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
8.3
CleverTap
83%
9 Ratings

7.8
ClickSend
78%
7 Ratings
Support Rating
10.0
CleverTap
100%
2 Ratings

8.0
ClickSend
80%
1 Rating
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

Verified User
Manager in Customer Service
Consumer Services Company, 51-200 employeesClickSend
ClickSend supports live chats, where instant messaging is done for both formal or informal discussions. Besides, proper management of tasks, from the simplified ones to the complex ones, and every player is well assigned. The option of bar code in this application ensures there is the automation of many tasks and reduces paperwork.
CITO (Chief Information Technology Officer)
FogelmanConstruction, 51-200 employees
Pros
CleverTap
- Web Analytics - understanding of how users are navigating on the website
- Re-engagement - how to engage the users if they drop off from a particular step
- Funnels - How are users navigating from 3-4 page routes predetermined by the business
- Forward Flows - How and where are users moving forward on a particular page
- User Journey - How is a particular user navigating on the website that leads to conversion/ drop off or non-conversion
Head - Business Intelligence & Analytics
ProptigerReal Estate, 1001-5000 employees
ClickSend
- You can add list of users just by uploading numbers CSV or by uploading detailed CSV.
- You can generate quick campaigns just like in email, save templates with URLs, send immediately, or schedule for a certain date and hour. They have analytics, shared, and private numbers. I like that it is super straightforward.
- You can make automated campaings that will be sent every time a new user joins a list. This you can do with 3rd-party integrations such as your own app or Zapier since ClickSend already has this integration.
- Super cheap and it's what I like most. You pay for SMS in bulk with really competitive prices. Most SMS companies want to charge by the number of users, and when you have 32,000 active users or +130,000 users it just becomes expensive so ClickSend is the SMS solution.
- In general, using ClickSend is quick and the learning curve for new users is flat since it's almost the same as an email marketing tool just for SMS and compressed.
Co-Founder and CMO
BussiTransportation/Trucking/Railroad, 11-50 employees
Cons
CleverTap
- Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
- Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
- The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Verified User
Manager in Marketing
Automotive Company, 51-200 employeesClickSend
- At times, the length of the text can feel quite short to keep it under a certain price.
- Links sent through ClickSend are often marked as spam.

Verified User
Employee in Marketing
Health, Wellness and Fitness Company, 51-200 employeesPricing Details
CleverTap
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
—CleverTap Editions & Modules
—
Additional Pricing Details
—ClickSend
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Starting Price
$0.0,056 Per email for at least 25,000 emails
ClickSend Editions & Modules
Edition
SMS | $0.01771 |
---|---|
$0.00562 |
- Per text for at least 2,000 texts
- Per email for at least 25,000 emails
Additional Pricing Details
—Support Rating
CleverTap
CleverTap 10.0
Based on 2 answers
For their expertise and timely resolution to our issues.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesClickSend
ClickSend 8.0
Based on 1 answer
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
Co-Founder and CMO
BussiTransportation/Trucking/Railroad, 11-50 employees
Alternatives Considered
CleverTap
Mixpanel was costly and had a lot of data discrepancies. No advanced feature for email tracking, which adds to the need for other tools for more detailed marketing campaigns. A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
Senior Software Quality Assurance Analyst
Ulink Agritech (AgroStar)Computer Software, 1001-5000 employees
ClickSend
ClickSend is okay but limited in functionality as compared to HighLevel. HighLevel has more functionality and it is at a reasonable price point everyone. Apart from that support are the same for most platform and it is really great to have something that is easy to start using. Most important decision that someone have to make is what they want in these software.
Co-Founder
Automate AcceleratorMarketing & Advertising, 1-10 employees
Return on Investment
CleverTap
- Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

Verified User
Team Lead in Other
Computer Software Company, 11-50 employeesClickSend
- The ROI is time. More time focused, less time distracted with a mobile device.
- Early days, however the customer survey and marketing campaigns will hopefully yield results.
- Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
Managing Director
JLC FinancialFinancial Services, 1-10 employees