ClickDimensions vs eTrigue

• The nurture campaign builder was great. Easy to use and to follow along with.
• The drop and drag editor was easy to use and you could start using it with no training.
• I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.

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• Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
• Free phone support.
• I can always get someone to help me and they actually return calls quicker than most all companies.
• We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
• Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.

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• Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
• Managing customer preferences and subscriptions felt extremely convoluted
• Interfaces generally not intuitive
• Reporting was not in the class of competitors
• Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.

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• I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
• The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
• One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.

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• Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
• Lead scoring helps develop more qualified leads.

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• We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
• The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.

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