What users are saying about
30 Ratings
25 Ratings
30 Ratings
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Score 3.7 out of 100
25 Ratings
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Score 6 out of 100

Likelihood to Recommend

ClickDimensions

ClickDimensions is great for SMB companies looking for an easy to use, robust platform especially in situations where there are only a few people within the Marketing Department.
Emily Olson | TrustRadius Reviewer

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ClickDimensions
4.3
eTrigue
6.3
WYSIWYG email editor
ClickDimensions
5.3
eTrigue
7.0
Dynamic content
ClickDimensions
4.2
eTrigue
6.0
Ability to test dynamic content
ClickDimensions
4.6
eTrigue
8.6
Landing pages
ClickDimensions
2.8
eTrigue
7.0
A/B testing
ClickDimensions
4.9
eTrigue
6.0
Mobile optimization
ClickDimensions
4.5
eTrigue
5.0
Email deliverability reporting
ClickDimensions
2.7
eTrigue
4.0
List management
ClickDimensions
4.0
eTrigue
6.0
Triggered drip sequences
ClickDimensions
5.5
eTrigue
7.0

Lead Management

ClickDimensions
3.7
eTrigue
6.3
Lead nurturing
ClickDimensions
2.8
eTrigue
6.0
Lead scoring and grading
ClickDimensions
4.6
eTrigue
7.0
Data quality management
ClickDimensions
3.2
eTrigue
6.0
Automated sales alerts and tasks
ClickDimensions
4.1
eTrigue
6.0

Campaign Management

ClickDimensions
2.7
eTrigue
6.8
Calendaring
ClickDimensions
4.1
eTrigue
8.6
Event/webinar marketing
ClickDimensions
1.2
eTrigue
5.0

Social Media Marketing

ClickDimensions
5.6
eTrigue
6.6
Social sharing and campaigns
ClickDimensions
8.0
eTrigue
5.0
Social profile integration
ClickDimensions
3.2
eTrigue
8.3

Reporting & Analytics

ClickDimensions
2.9
eTrigue
6.7
Dashboards
ClickDimensions
2.4
eTrigue
7.0
Standard reports
ClickDimensions
2.4
eTrigue
6.0
Custom reports
ClickDimensions
3.9
eTrigue
7.0

Platform & Infrastructure

ClickDimensions
5.0
eTrigue
4.8
API
ClickDimensions
1.2
eTrigue
6.0
Role-based workflow & approvals
ClickDimensions
1.3
eTrigue
6.0
Customizability
ClickDimensions
5.3
eTrigue
6.0
Integration with Salesforce.com
ClickDimensions
7.0
eTrigue
9.0
Integration with Microsoft Dynamics CRM
ClickDimensions
7.3
eTrigue
1.0
Integration with SugarCRM
ClickDimensions
8.0
eTrigue
1.0

Pros

ClickDimensions

  • The nurture campaign builder was great. Easy to use and to follow along with.
  • The drop and drag editor was easy to use and you could start using it with no training.
  • I always like when a service offers a certification for their product. ClickDimensions training was easy to follow, gave good content/tips/tricks and really helped me learn the platform.
Neville Wiles | TrustRadius Reviewer

eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Paul Normandin | TrustRadius Reviewer

Cons

ClickDimensions

  • Creating lists based on customer email behaviour was technically possible, but in practise nearly impossible
  • Managing customer preferences and subscriptions felt extremely convoluted
  • Interfaces generally not intuitive
  • Reporting was not in the class of competitors
  • Deliverability - seems like in onboarding basic things weren't checked off. We really needed a platform expert to implement.
Anonymous | TrustRadius Reviewer

eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe | TrustRadius Reviewer

Likelihood to Renew

ClickDimensions

ClickDimensions 9.0
Based on 1 answer
I see no reason for us to deprecate use at this point. It is important for us as a business to maintain our partnership with them and keep on the pulse of leading technology. ClickDimensions is a marketplace leader for the world of marketing automation, and in coordination with CRM, it's all the more relevant.
Anonymous | TrustRadius Reviewer

eTrigue

eTrigue 9.7
Based on 21 answers
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
Anonymous | TrustRadius Reviewer

Usability

ClickDimensions

ClickDimensions 5.0
Based on 3 answers
I want to stay neutral. It's not that this product doesn't have appealing features or capabilities, it's that they aren't consistent and stable. So you lose data or your data is not accurate. Or some connection fails and the workflow doesn't trigger as it is supposed to, or the visits or clicks or other metrics contain bad data one month, then the next they're back to normal. This company needs to focus on getting their core product right and not on new features.
Karen Chamberlain | TrustRadius Reviewer

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
Anonymous | TrustRadius Reviewer

Support Rating

ClickDimensions

ClickDimensions 1.0
Based on 4 answers
You submit a ticket and they will always come back asking for more information. So the next time you try to be proactive and add that information to the original ticket, but then they come back and ask for something else. It gets to the point where you have to believe it is a stall tactic. You ask for more detail into their processes and you get the runaround. 9 times out of ten they will point the finger at Dynamics 365 as the culprit. It is like pulling teeth to get to Tier 2 support and then the questions start all over again, even if you send screenshots.
Karen Chamberlain | TrustRadius Reviewer

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala | TrustRadius Reviewer

Implementation Rating

ClickDimensions

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ClickDimensions

Clickdimensions is severely impeded by its integration into Dynamics CRM. Consequently it lacks the Intuitiveness of HubSpot, and the straightforward usability of MailChimp. It is a perfect system if you want to exist entirely within Dynamics, but it requires a high degree of expertise in Dynamics to get maximum value out of it. We're currently migrating to HubSpot, and while the initial integration is proving challenging, I already sense we will be able to deliver a lot more of our marketing goals much more easily, and see an ROI.
Chris Thorne | TrustRadius Reviewer

eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Ken Worthen | TrustRadius Reviewer

Return on Investment

ClickDimensions

  • Tracking Email Engagement by customer is much easier. Real Time Stats/Email Engagement Report already built in.
  • Lead scoring helps develop more qualified leads.
Emily Olson | TrustRadius Reviewer

eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Gregory Ness | TrustRadius Reviewer

Screenshots

Pricing Details

ClickDimensions

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ClickDimensions Editions & Modules

Additional Pricing Details

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

Edition
eTrigue DemandCenter pricing begins at:$6001
  1. complete
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ClickDimensions
3.3
eTrigue
6.0

Likelihood to Renew

ClickDimensions
9.0
eTrigue
9.7

Usability

ClickDimensions
5.0
eTrigue
8.9

Performance

ClickDimensions
eTrigue
9.1

Support Rating

ClickDimensions
1.0
eTrigue
8.8

Implementation Rating

ClickDimensions
eTrigue
8.4

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