What users are saying about
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
563 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
563 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Feature Set Ratings

  • ContentKing ranks higher in 1 feature set: SEO Platform & Account Management
  • Semrush ranks higher in 2 feature sets: SEO, SEO Channels

SEO

7.3

ContentKing

73%
8.3

Semrush

83%
Semrush ranks higher in 8/8 features

Page grader

7.7
77%
11 Ratings
7.9
79%
118 Ratings

Competitive analysis

5.3
53%
3 Ratings
8.9
89%
138 Ratings

Site audit / diagnostics

8.2
82%
14 Ratings
8.7
87%
138 Ratings

Site recommendations

7.9
79%
12 Ratings
8.1
81%
128 Ratings

Keyword analysis

N/A
0 Ratings
9.1
91%
142 Ratings

Backlink management

N/A
0 Ratings
8.0
80%
135 Ratings

SERP ranking tracking

N/A
0 Ratings
8.8
88%
138 Ratings

Task management

N/A
0 Ratings
7.0
70%
83 Ratings

SEO Channels

7.8

ContentKing

78%
8.1

Semrush

81%
Semrush ranks higher in 4/4 features

Local SEO

7.2
72%
3 Ratings
7.9
79%
118 Ratings

Global SEO

8.4
84%
8 Ratings
8.9
89%
104 Ratings

Social SEO

N/A
0 Ratings
7.4
74%
97 Ratings

Mobile SEO

N/A
0 Ratings
8.1
81%
104 Ratings

SEO Platform & Account Management

8.8

ContentKing

88%
8.5

Semrush

85%
ContentKing ranks higher in 2/2 features

Multi-domain support

9.1
91%
10 Ratings
8.5
85%
106 Ratings

Integration with web analytics tools

8.6
86%
11 Ratings
8.5
85%
111 Ratings

Attribute Ratings

  • ContentKing is rated higher in 2 areas: Usability, Implementation Rating
  • Semrush is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • ContentKing and Semrush are tied in 1 area: Likelihood to Renew

Likelihood to Recommend

8.8

ContentKing

88%
14 Ratings
9.2

Semrush

92%
142 Ratings

Likelihood to Renew

9.1

ContentKing

91%
1 Rating
9.1

Semrush

91%
3 Ratings

Usability

8.1

ContentKing

81%
6 Ratings
7.3

Semrush

73%
4 Ratings

Availability

ContentKing

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Performance

ContentKing

N/A
0 Ratings
7.3

Semrush

73%
1 Rating

Support Rating

9.1

ContentKing

91%
6 Ratings
9.5

Semrush

95%
30 Ratings

Implementation Rating

8.2

ContentKing

82%
1 Rating
7.3

Semrush

73%
1 Rating

Product Scalability

ContentKing

N/A
0 Ratings
9.1

Semrush

91%
1 Rating

Likelihood to Recommend

ContentKing

The times when [ContentKing] is most useful is when working with migrations, or changing dynamic websites that you want to continuously monitor fix and rapidly resolve issues. Because you can share URLs to key issues and create segments out of them it is very easy to highlight issues. Because it isn't charged a per user level this does mean you can give access to clients and their development teams.
Gerry White | TrustRadius Reviewer

Semrush

Semrush is not perfect, but in my experience, it's the one-size-fits-most SEO tool I would recommend to almost anyone (who works on a team/does not mind upgrading to a paid version). It's great for diverse teams - there are features that are basically plug and play, like the Content Marketing tools, that may be good for some team members, while more experienced SEOs can find a lot of value as well from research tools like the Domain Overview tool to take a deep dive into competitors. I'd say research and tracking functions are where Semrush shines. The reporting features will get the job done, but a lot of the data views are much more restricted in the generated reports than they are in-app, which I found annoying. I got a lot of questions in meetings about what some reporting data meant because the options were limited - ie, a "competitor organic performance" metric that was only month-over-month, and super vague, whereas in the app you could look at week-over-week, drill down on metrics, etc. The free version is just okay. I recommend this more for someone whose team is willing to pay for at least the Business level. A lot of the better, more unique functions, like Position Tracking for more than 10 keywords, costs more.
Katie Wojciechowski | TrustRadius Reviewer

Pros

ContentKing

  • Proactive monitoring of the website on a broad spectrum of on-page and technical issues.
  • Insights for page-specific action points based on different data streams.
  • Identifying technical and on-page website issues.
Jarik Oosting | TrustRadius Reviewer

Semrush

  • Keyword Research Tool – Large and ever-growing keyword database which covers many countries
  • Website Auditing Tool – In-depth and accurate website audits which identify everything that needs to be addressed to improve website health including easy to apply solutions
  • Content Marketing Tool – Endless amount of content topic ideas generated within their content marketing tools
Joshua Poole | TrustRadius Reviewer

Cons

ContentKing

  • It is a single host only, which means that if your website spans mulitple subdomains it falls down
  • It isn't as easy to control as desktop crawlers, the continuous nature means you can't just give it a set of URLs to monitor.
  • Some of the issues it highlights aren't always issues, and so you need an expert user
Gerry White | TrustRadius Reviewer

Semrush

  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Daniel Drummond | TrustRadius Reviewer

Pricing Details

ContentKing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

ContentKing Editions & Modules

Additional Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$11,995 per month

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Likelihood to Renew

ContentKing

ContentKing 9.1
Based on 1 answer
Because it does its job very well.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Perrine Bettinelli | TrustRadius Reviewer

Usability

ContentKing

ContentKing 8.1
Based on 6 answers
Really like the walkthrough onboarding of the app to get your bearings when you sign up. You can quickly glance at the interface and understand where everything is located and what each feature is used for. The dashboard is incredibly useful to understand the health of your site and address any persistent issues on your site quickly.
Eduardo &quot;Eddie&quot; Casado | TrustRadius Reviewer

Semrush

Semrush 7.3
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Reliability and Availability

ContentKing

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush available when you need it!
Keith Jones | TrustRadius Reviewer

Performance

ContentKing

No score
No answers yet
No answers on this topic

Semrush

Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
Keith Jones | TrustRadius Reviewer

Support Rating

ContentKing

ContentKing 9.1
Based on 6 answers
They respond very quickly and have deep technical knowledge so they will always find a solution to your problem. They are based in Europe but are planning to open offices soon in the USA that will help with time-difference issues. If you are based in Europe, you will get an answer in 15 minutes.
Juliette Tholey | TrustRadius Reviewer

Semrush

Semrush 9.5
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Anonymous | TrustRadius Reviewer

Implementation Rating

ContentKing

ContentKing 8.2
Based on 1 answer
Very easy to set up.
Anonymous | TrustRadius Reviewer

Semrush

Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
Keith Jones | TrustRadius Reviewer

Alternatives Considered

ContentKing

Content King provides a much more immersive dashboard. Additionally, the reports offered by Content king give us much more granular data allowing management to see the results country site by country site. The other tool would have required us to hire an external developer to create a custom dashboard to provide reporting. This to, us made the decision easy.
Anonymous | TrustRadius Reviewer

Semrush

I have some experience using Ahrefs and Moz, but I find the interface to be more user-friendly in Semrush.This is particularly useful when we show clients the tool or take screenshots directly from Semrush for client-facing documents. Once again, the Google Docs add-on for the SEO Writing Assistant is what really makes Semrush stand out over and above other tools for me.
Sacha Crowther | TrustRadius Reviewer

Scalability

ContentKing

No score
No answers yet
No answers on this topic

Semrush

Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Keith Jones | TrustRadius Reviewer

Return on Investment

ContentKing

  • My website health score went from 700 tot 986/1,00 in three years time.
  • The authority of my website went from 1,9 to 2,6 in three years time.
  • The visitors to my website climbed from 10/day to 60/day in three years time.
Christine Bonheure | TrustRadius Reviewer

Semrush

  • We have seen our ranking goes up due to the keywords we have discovered.
  • We have seen our domain authority grow as we have discovered new backlinks.
  • We have seen less visitor errors since using the technical auditing tool to resolve problems.
Jeff Moriarty | TrustRadius Reviewer

Screenshots

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