What users are saying about
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Top Rated
2295 Ratings
51 Ratings
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Score 8.5 out of 100

Mailchimp

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Top Rated
2295 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    380 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    366 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    354 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    283 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    314 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.2
    82%
    378 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.6
    86%
    617 Ratings

    List management

    N/A
    0 Ratings
    8.1
    81%
    399 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.8
    78%
    281 Ratings

    Lead Management

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    9.1

    Mailchimp

    91%
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.3
    63%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Campaign Management

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Social Media Marketing

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting & Analytics

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    7.7

    Mailchimp

    77%
    Mailchimp ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.6
    76%
    62 Ratings

    Standard reports

    N/A
    0 Ratings
    8.2
    82%
    394 Ratings

    Custom reports

    N/A
    0 Ratings
    7.2
    72%
    40 Ratings

    Platform & Infrastructure

    Contentsquare (Clicktale)

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.8
    88%
    2 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizability

    N/A
    0 Ratings
    5.6
    56%
    2 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Attribute Ratings

    • Contentsquare (Clicktale) is rated higher in 1 area: Likelihood to Recommend
    • Mailchimp is rated higher in 2 areas: Likelihood to Renew, Usability

    Likelihood to Recommend

    9.0

    Contentsquare (Clicktale)

    90%
    13 Ratings
    8.3

    Mailchimp

    83%
    431 Ratings

    Likelihood to Renew

    7.5

    Contentsquare (Clicktale)

    75%
    11 Ratings
    8.7

    Mailchimp

    87%
    49 Ratings

    Usability

    7.0

    Contentsquare (Clicktale)

    70%
    1 Rating
    8.5

    Mailchimp

    85%
    320 Ratings

    Availability

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    8 Ratings

    Performance

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    10 Ratings

    Support Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    16 Ratings

    Implementation Rating

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    8.8

    Mailchimp

    88%
    40 Ratings

    Product Scalability

    Contentsquare (Clicktale)

    N/A
    0 Ratings
    9.3

    Mailchimp

    93%
    4 Ratings

    Likelihood to Recommend

    Contentsquare (Clicktale)

    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Anonymous | TrustRadius Reviewer

    Mailchimp

    Creating email templates to reuse can be a daunting task, especially if you are not a developer or have strong front end experience. Mailchimp allowed us to get our templates up and running pretty quickly and we were able to preview how they rendered easily as well. Additionally, we have a small audience list but it changes pretty quickly, so we want to make sure we are sending to actual subscribed recipients to maintain a positive reputation score. Mailchimp allows us to stay on top of our recipient list quite easily. Highly recommend this tool, especially if you don't have a large team and you are just getting started with Email Marketing.
    Paul Constantopolous | TrustRadius Reviewer

    Pros

    Contentsquare (Clicktale)

    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Dan Briscoe | TrustRadius Reviewer

    Mailchimp

    • Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
    • Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
    • One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
    Francisco Gomez | TrustRadius Reviewer

    Cons

    Contentsquare (Clicktale)

    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Leor Maizel | TrustRadius Reviewer

    Mailchimp

    • It would be great if the email template edit screen didn't save automatically.
    • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
    • The OTP might take a long time to arrive when asked for during the login process.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Contentsquare (Clicktale)

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Mailchimp

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $10 per month

    Likelihood to Renew

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.5
    Based on 11 answers
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Art Zippel, CUA | TrustRadius Reviewer

    Mailchimp

    Mailchimp 8.7
    Based on 49 answers
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Harrison Pershing | TrustRadius Reviewer

    Usability

    Contentsquare (Clicktale)

    Contentsquare (Clicktale) 7.0
    Based on 1 answer
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Art Zippel, CUA | TrustRadius Reviewer

    Mailchimp

    Mailchimp 8.5
    Based on 320 answers
    Mailchimp has made it easier to create and experiment with different landing pages and emails. I’ve also used Mailchimp to create new landing pages for products and services and AB testing has been so easy to find results. Lastly, its usability for testing emails is great and allows me to see dynamic elements.
    Anonymous | TrustRadius Reviewer

    Reliability and Availability

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 10.0
    Based on 8 answers
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Ben Caplan | TrustRadius Reviewer

    Performance

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 10.0
    Based on 10 answers
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Ben Caplan | TrustRadius Reviewer

    Support Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 10.0
    Based on 16 answers
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Valie Robbins | TrustRadius Reviewer

    Implementation Rating

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 8.8
    Based on 40 answers
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Vicki Lesage | TrustRadius Reviewer

    Alternatives Considered

    Contentsquare (Clicktale)

    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Nuno Luz | TrustRadius Reviewer

    Mailchimp

    Mailchimp provides a variety of email templates but the problem in most cases is it doesn't fit our requirements. You need HTML and CSS knowledge to update the template. It supports only the English language, it should provide the template in other languages like Spanish or French, etc. Its interface is not very aesthetic that needs to improve. Campaign creation takes time because of the clumsy interface provided by Mailchimp.
    Farhan Ahmad | TrustRadius Reviewer

    Scalability

    Contentsquare (Clicktale)

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 9.3
    Based on 4 answers
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Ben Caplan | TrustRadius Reviewer

    Return on Investment

    Contentsquare (Clicktale)

    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Ryan Freeman | TrustRadius Reviewer

    Mailchimp

    • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
    • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
    Paige Gregorzek | TrustRadius Reviewer

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