What users are saying about
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Top Rated
1989 Ratings
43 Ratings
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Score 7.7 out of 100

Mailchimp

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Top Rated
1989 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

Contentsquare (Clicktale)

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
Dan Briscoe | TrustRadius Reviewer

Mailchimp

It is a well-designed tool. It fits the needs of small as well medium-sized businesses. It is more than 100% recommended to email marketers. It will prove beneficial even for beginners. It contains very
attractive templates that help us in making powerful emails and to get the attention of readers.
Zach Johnson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Contentsquare (Clicktale)
Mailchimp
8.2
WYSIWYG email editor
Contentsquare (Clicktale)
Mailchimp
8.5
Dynamic content
Contentsquare (Clicktale)
Mailchimp
8.0
Ability to test dynamic content
Contentsquare (Clicktale)
Mailchimp
8.0
Landing pages
Contentsquare (Clicktale)
Mailchimp
7.8
A/B testing
Contentsquare (Clicktale)
Mailchimp
8.1
Mobile optimization
Contentsquare (Clicktale)
Mailchimp
8.5
Email deliverability reporting
Contentsquare (Clicktale)
Mailchimp
8.7
List management
Contentsquare (Clicktale)
Mailchimp
8.3
Triggered drip sequences
Contentsquare (Clicktale)
Mailchimp
8.0

Lead Management

Contentsquare (Clicktale)
Mailchimp
9.2
Lead nurturing
Contentsquare (Clicktale)
Mailchimp
6.7
Lead scoring and grading
Contentsquare (Clicktale)
Mailchimp
10.0
Data quality management
Contentsquare (Clicktale)
Mailchimp
10.0
Automated sales alerts and tasks
Contentsquare (Clicktale)
Mailchimp
10.0

Campaign Management

Contentsquare (Clicktale)
Mailchimp
10.0
Calendaring
Contentsquare (Clicktale)
Mailchimp
10.0
Event/webinar marketing
Contentsquare (Clicktale)
Mailchimp
10.0

Social Media Marketing

Contentsquare (Clicktale)
Mailchimp
10.0
Social sharing and campaigns
Contentsquare (Clicktale)
Mailchimp
10.0
Social profile integration
Contentsquare (Clicktale)
Mailchimp
10.0

Reporting & Analytics

Contentsquare (Clicktale)
Mailchimp
7.8
Dashboards
Contentsquare (Clicktale)
Mailchimp
7.7
Standard reports
Contentsquare (Clicktale)
Mailchimp
8.3
Custom reports
Contentsquare (Clicktale)
Mailchimp
7.3

Platform & Infrastructure

Contentsquare (Clicktale)
Mailchimp
8.3
API
Contentsquare (Clicktale)
Mailchimp
8.9
Role-based workflow & approvals
Contentsquare (Clicktale)
Mailchimp
10.0
Customizability
Contentsquare (Clicktale)
Mailchimp
6.1
Integration with Salesforce.com
Contentsquare (Clicktale)
Mailchimp
8.3
Integration with Microsoft Dynamics CRM
Contentsquare (Clicktale)
Mailchimp
8.3
Integration with SugarCRM
Contentsquare (Clicktale)
Mailchimp
8.3

Pros

Contentsquare (Clicktale)

  • In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
  • ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
  • ClickTale also provides useful customizable segments, which allow for more granular data analysis.
  • ClickTale is extremely easy to install.
Leor Maizel | TrustRadius Reviewer

Mailchimp

  • Mailchimp adapts to any type of email format, allowing us to work with transactional or personal emails, without leaving aside the methodology of adding content (mostly visual) to the mailings. In any case, Mailchimp makes it possible to send different e-mails even during the execution of a single campaign.
  • We have been able to work with more than 5,000 emails per day, as we usually run several campaigns of only hundreds of people, and the platform has never shown a limit of emails sent after which it starts to slow down with email drips.
  • The ease of the service to install and set up has meant that we can get up and running almost instantly after a review of the general features of the software in terms of simultaneous sends and average reach capabilities that we could get from using it.
Richard Delgado | TrustRadius Reviewer

Cons

Contentsquare (Clicktale)

  • I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
  • Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
  • I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
Art Zippel, CUA | TrustRadius Reviewer

Mailchimp

  • Mailchimp does not allow me to add a blacklist where I can insert a user record. For me, it is very important to have a blacklist where I can keep an exact control of who should not access my advertising campaigns.
  • The implementation and configuration of Mailchimp was somewhat complex, although this platform has a simple design with clear navigation, its configuration process for the initial user registration process is complicated. I would like Mailchimp to offer a simpler setup with more understandable menus.
  • Deliverability is something that doesn't work very well when recipients use their "Outlook" inbox. Many of our clients using Outlook have reported delays in receiving our campaigns.
Sasha Brito | TrustRadius Reviewer

Likelihood to Renew

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.5
Based on 11 answers
I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.
Chris Zagala | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Contentsquare (Clicktale)

Contentsquare (Clicktale) 7.0
Based on 1 answer
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
Art Zippel, CUA | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 230 answers
I gave 9 out of 10 to Mailchimp because Mailchimp is one of the best platforms for basic to medium Email marketing business and as well as they provide the very best deliverability ratio than other platforms. Mailchimp's price is quite higher but their features are pretty good and very effective for email marketing business and for CRM as compare to their price plans.
Preet Chovatiya | TrustRadius Reviewer

Reliability and Availability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Contentsquare (Clicktale)

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
Nuno Luz | TrustRadius Reviewer

Mailchimp

As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. It is far better than Pardot, but, once you need more a more robust, enterprise email marketing tool, I tend to recommend HubSpot Marketing Hub.
Anonymous | TrustRadius Reviewer

Scalability

Contentsquare (Clicktale)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Contentsquare (Clicktale)

  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
Ryan Freeman | TrustRadius Reviewer

Mailchimp

  • One of the main objectives that has helped us to achieve this platform is that it has allowed us to progressively improve the number of clients who access our campaigns. Previously, only a small percentage of customers accessed our campaigns, however, after improving the design of the campaigns thanks to MailChimp, we managed to obtain better results and many more customers have accessed the campaigns that we send to their emails.
  • Being an automated software, it has allowed us to obtain results without the need to carry out any manual study on each advertising campaign. MailChimp has saved us that manual work, and we get all the results in real time from each campaign we send to clients.
  • It has allowed us to improve the expansion of advertising in our company. Thanks to its excellent integration system with various social media services, we have managed to send our campaigns to more people around the world.
Carmen Rodriguez | TrustRadius Reviewer

Screenshots

Pricing Details

Contentsquare (Clicktale)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Contentsquare (Clicktale)
8.0
Mailchimp
8.5

Likelihood to Renew

Contentsquare (Clicktale)
7.5
Mailchimp
9.4

Usability

Contentsquare (Clicktale)
7.0
Mailchimp
8.6

Reliability and Availability

Contentsquare (Clicktale)
Mailchimp
10.0

Performance

Contentsquare (Clicktale)
Mailchimp
10.0

Support Rating

Contentsquare (Clicktale)
Mailchimp
10.0

Implementation Rating

Contentsquare (Clicktale)
Mailchimp
8.8

Scalability

Contentsquare (Clicktale)
Mailchimp
9.3

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