What users are saying about
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Top Rated
201 Ratings
59 Ratings
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Score 8.5 out of 100

UserTesting

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Top Rated
201 Ratings
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Score 8.8 out of 100

Attribute Ratings

  • UserTesting is rated higher in 2 areas: Likelihood to Renew, Usability
  • Contentsquare (Clicktale) and UserTesting are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Contentsquare (Clicktale)

90%
13 Ratings
9.0

UserTesting

90%
112 Ratings

Likelihood to Renew

7.5

Contentsquare (Clicktale)

75%
11 Ratings
9.1

UserTesting

91%
4 Ratings

Usability

7.0

Contentsquare (Clicktale)

70%
1 Rating
8.5

UserTesting

85%
100 Ratings

Support Rating

Contentsquare (Clicktale)

N/A
0 Ratings
8.7

UserTesting

87%
107 Ratings

Implementation Rating

Contentsquare (Clicktale)

N/A
0 Ratings
9.1

UserTesting

91%
2 Ratings

Likelihood to Recommend

Contentsquare

ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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UserTesting

Its strength is in usability testing and testing designs with users. Another key strength of UserTesting is its panel. Combined, it's incredible for getting quick feedback on usability. With that said, many of the panel members are used to taking tests and generally more technologically savvy. I've heard many words like intuitive more in testing now. However, I do think if you're focused on watching how people are using designs and are structuring tasks appropriately, you can still learn a lot from people who are familiar with design testing. With that said, I do not believe UserTesting and any qualitative research should be used solely for validation. It is important to think about sample size and confidence quality. It's not really appropriate for message testing. It also can't present multiple concepts in a randomized order, so I might defer to using a different tool if you're in that stage of design
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Pros

Contentsquare

  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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UserTesting

  • Creating interview clips is simple. The video cutting software is easy to use and lightyears ahead of competitors like UserZoom.
  • The pool of participants is large in the US (likely the highest amongst competitors). This makes recruiting for my studies really quick and allows me to go for some segmentation and detail in who I target in my sample.
  • Chat support is responsive and helpful. It's nice to get connected to a customer care agent quickly and they almost always serve you with a solution to the issue.
  • The feature set of User Testing is constantly growing and getting more refined. I appreciate the ability to card sort or launch other types of methods.
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Cons

Contentsquare

  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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UserTesting

  • Comparative tests on mobile devices is a major issue. Users find it very difficult to user test a comparative test where they are asked to compare two experiences.
  • Users sometimes hurry on to complete the tests.
  • Reusing a saved templated is sometimes tricky and qualifying questions are not saved properly.
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Pricing Details

Contentsquare (Clicktale)

Starting Price

Editions & Modules

Contentsquare (Clicktale) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    UserTesting

    Starting Price

    Editions & Modules

    UserTesting editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Contentsquare

      At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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      UserTesting

      UserTesting has drastically changed the way we research. We are now conducting research at a scale and pace that would be impossible to replicate using our traditional recruitment methods. Additionally, the ease of sharing information and findings out of UserTesting has made our research more dynamic and engaging to stakeholders. We can't imagine a situation in which we step backwards now that we have demonstrated the expansion capability UserTesting provides to an in-house UX research practice.
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      Usability

      Contentsquare

      I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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      UserTesting

      Usability is good on UserTesting. The back-end interface is easy to understand, navigate and set up your tests. From the user side, it's also easy to find relevant tests over your phone or desktop. I haven't tried other testing platforms but I think anyone of any level of web development can understand how to set things up easily.
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      Support Rating

      Contentsquare

      No answers on this topic

      UserTesting

      UserTesting support was some of the best I've experienced in the industry. In addition to their in-line help (which was top-notch), they have UserTesting University, which is a community of like-minded corporations and individuals learning and sharing their experiences. The content included webinars, articles, and a variety of user-generated topics.
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      Implementation Rating

      Contentsquare

      No answers on this topic

      UserTesting

      From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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      Alternatives Considered

      Contentsquare

      ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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      UserTesting

      Ease of use, features are consolidated in one platform versus the likes of Hotjar for example where it's one-sided in finding frictions on our user experience. Ethnio is another good tool however, there are 2 separate tools I have to use to get the scheduling and the actual user test insights.
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      Return on Investment

      Contentsquare

      • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
      • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
      • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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      UserTesting

      • Increased speed and volume of research. We get to do three times more studies than before.
      • Reduces to almost zero the time that researchers dedicate to recruitment for most B2C studies, allowing them to focus on more important tasks.
      • Improved performance of our products - feedback is getting better and better over time.
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      Screenshots

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