17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Convert Experiences

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Scot Chandler | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
İrem Yılmaz | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Convert Experiences
8.7
Insider Growth Management Platform (GMP)
a/b experiment testing
Convert Experiences
8.9
Insider Growth Management Platform (GMP)
Split URL testing
Convert Experiences
8.0
Insider Growth Management Platform (GMP)
Multivariate testing
Convert Experiences
8.6
Insider Growth Management Platform (GMP)
Multi-page/funnel testing
Convert Experiences
8.7
Insider Growth Management Platform (GMP)
Cross-browser testing
Convert Experiences
9.3
Insider Growth Management Platform (GMP)
Mobile app testing
Convert Experiences
9.2
Insider Growth Management Platform (GMP)
Test significance
Convert Experiences
8.8
Insider Growth Management Platform (GMP)
Visual / WYSIWYG editor
Convert Experiences
8.3
Insider Growth Management Platform (GMP)
Advanced code editor
Convert Experiences
8.9
Insider Growth Management Platform (GMP)
Page surveys
Convert Experiences
9.1
Insider Growth Management Platform (GMP)
Visitor recordings
Convert Experiences
9.1
Insider Growth Management Platform (GMP)
Preview mode
Convert Experiences
8.2
Insider Growth Management Platform (GMP)
Test duration calculator
Convert Experiences
7.7
Insider Growth Management Platform (GMP)
Experiment scheduler
Convert Experiences
7.8
Insider Growth Management Platform (GMP)
Experiment workflow and approval
Convert Experiences
9.1
Insider Growth Management Platform (GMP)
Dynamic experiment activation
Convert Experiences
8.4
Insider Growth Management Platform (GMP)
Client-side tests
Convert Experiences
9.5
Insider Growth Management Platform (GMP)
Server-side tests
Convert Experiences
8.9
Insider Growth Management Platform (GMP)
Mutually exclusive tests
Convert Experiences
9.6
Insider Growth Management Platform (GMP)

Audience Segmentation & Targeting

Convert Experiences
8.4
Insider Growth Management Platform (GMP)
Standard visitor segmentation
Convert Experiences
8.5
Insider Growth Management Platform (GMP)
Behavioral visitor segmentation
Convert Experiences
8.4
Insider Growth Management Platform (GMP)
Traffic allocation control
Convert Experiences
8.0
Insider Growth Management Platform (GMP)
Website personalization
Convert Experiences
8.5
Insider Growth Management Platform (GMP)

Results and Analysis

Convert Experiences
8.8
Insider Growth Management Platform (GMP)
Heatmap tool
Convert Experiences
9.1
Insider Growth Management Platform (GMP)
Click analytics
Convert Experiences
9.7
Insider Growth Management Platform (GMP)
Scroll maps
Convert Experiences
9.1
Insider Growth Management Platform (GMP)
Form fill analysis
Convert Experiences
9.1
Insider Growth Management Platform (GMP)
Conversion tracking
Convert Experiences
9.2
Insider Growth Management Platform (GMP)
Goal tracking
Convert Experiences
8.3
Insider Growth Management Platform (GMP)
Test reporting
Convert Experiences
8.8
Insider Growth Management Platform (GMP)
Results segmentation
Convert Experiences
7.1
Insider Growth Management Platform (GMP)
CSV export
Convert Experiences
9.2
Insider Growth Management Platform (GMP)
Experiments results dashboard
Convert Experiences
8.2
Insider Growth Management Platform (GMP)

Pros

Convert Experiences

  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
Ken Hanson | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
İrem Yılmaz | TrustRadius Reviewer

Cons

Convert Experiences

  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Additional targeting options would potentially improve this product.
İrem Yılmaz | TrustRadius Reviewer

Likelihood to Renew

Convert Experiences

Convert Experiences 9.1
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Usability

Convert Experiences

Convert Experiences 8.0
Based on 1 answer
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Support Rating

Convert Experiences

Convert Experiences 8.7
Based on 10 answers
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Art Bukowski | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Alternatives Considered

Convert Experiences

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Matt Beischel | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
İrem Yılmaz | TrustRadius Reviewer

Return on Investment

Convert Experiences

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Scot Chandler | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Knowing your customers better with A/B Tests
  • Testing big changes in advance and getting the chance of taking action on it
İrem Yılmaz | TrustRadius Reviewer

Screenshots

Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Insider Growth Management Platform (GMP)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Convert Experiences
9.1
Insider Growth Management Platform (GMP)
8.0

Likelihood to Renew

Convert Experiences
9.1
Insider Growth Management Platform (GMP)

Usability

Convert Experiences
8.0
Insider Growth Management Platform (GMP)

Support Rating

Convert Experiences
8.7
Insider Growth Management Platform (GMP)

Add comparison