Convertro (discontinued) vs. Oracle Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convertro (discontinued)
Score 5.9 out of 10
N/A
Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A
Oracle Marketing
Score 8.0 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Pricing
Convertro (discontinued)Oracle Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Convertro (discontinued)Oracle Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Community Pulse
Convertro (discontinued)Oracle Marketing
Top Pros

No answers on this topic

Top Cons
Features
Convertro (discontinued)Oracle Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Convertro (discontinued)
-
Ratings
Oracle Marketing
9.0
133 Ratings
15% above category average
WYSIWYG email editor00 Ratings9.3117 Ratings
Dynamic content00 Ratings8.7120 Ratings
Ability to test dynamic content00 Ratings8.7116 Ratings
Landing pages00 Ratings8.0124 Ratings
A/B testing00 Ratings9.3118 Ratings
Mobile optimization00 Ratings9.3113 Ratings
Email deliverability reporting00 Ratings9.6127 Ratings
List management00 Ratings8.9126 Ratings
Triggered drip sequences00 Ratings9.0108 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Convertro (discontinued)
-
Ratings
Oracle Marketing
8.5
118 Ratings
9% above category average
Lead nurturing automation00 Ratings9.6110 Ratings
Lead scoring and grading00 Ratings8.3104 Ratings
Data quality management00 Ratings8.0109 Ratings
Automated sales alerts and tasks00 Ratings8.089 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Convertro (discontinued)
-
Ratings
Oracle Marketing
9.1
109 Ratings
18% above category average
Calendaring00 Ratings8.794 Ratings
Event/webinar marketing00 Ratings9.699 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Convertro (discontinued)
-
Ratings
Oracle Marketing
9.0
72 Ratings
18% above category average
Social sharing and campaigns00 Ratings9.370 Ratings
Social profile integration00 Ratings8.766 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Convertro (discontinued)
-
Ratings
Oracle Marketing
8.5
123 Ratings
13% above category average
Dashboards00 Ratings9.0122 Ratings
Standard reports00 Ratings8.3120 Ratings
Custom reports00 Ratings8.3113 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Convertro (discontinued)
-
Ratings
Oracle Marketing
9.3
120 Ratings
20% above category average
API00 Ratings8.9105 Ratings
Role-based workflow & approvals00 Ratings9.689 Ratings
Customizability00 Ratings9.0109 Ratings
Integration with Salesforce.com00 Ratings9.688 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.948 Ratings
Integration with SugarCRM00 Ratings9.637 Ratings
Best Alternatives
Convertro (discontinued)Oracle Marketing
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Convertro (discontinued)Oracle Marketing
Likelihood to Recommend
1.0
(1 ratings)
7.7
(246 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(92 ratings)
Usability
-
(0 ratings)
10.0
(15 ratings)
Availability
-
(0 ratings)
8.1
(9 ratings)
Performance
-
(0 ratings)
6.6
(5 ratings)
Support Rating
-
(0 ratings)
9.9
(16 ratings)
In-Person Training
-
(0 ratings)
7.3
(3 ratings)
Online Training
-
(0 ratings)
7.6
(11 ratings)
Implementation Rating
-
(0 ratings)
8.8
(10 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Ease of integration
-
(0 ratings)
2.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.5
(120 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Convertro (discontinued)Oracle Marketing
Likelihood to Recommend
Discontinued Products
I am unable to answer this, as they have still not been able to provide data of any value after two years.
Read full review
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Pros
Discontinued Products
  • Respond to emails
Read full review
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Cons
Discontinued Products
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
Read full review
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review
Likelihood to Renew
Discontinued Products
No answers on this topic
Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Read full review
Usability
Discontinued Products
No answers on this topic
Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Read full review
Reliability and Availability
Discontinued Products
No answers on this topic
Oracle
No one has experienced any problems with availablity.
Read full review
Performance
Discontinued Products
No answers on this topic
Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Read full review
Support Rating
Discontinued Products
No answers on this topic
Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Read full review
In-Person Training
Discontinued Products
No answers on this topic
Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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Online Training
Discontinued Products
No answers on this topic
Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Read full review
Implementation Rating
Discontinued Products
No answers on this topic
Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Read full review
Alternatives Considered
Discontinued Products
Visual IQ - much simpler and effective setup.
Read full review
Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Read full review
Scalability
Discontinued Products
No answers on this topic
Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Read full review
Return on Investment
Discontinued Products
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
Read full review
Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
ScreenShots

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.