Copper is a customer relationship management (CRM) built as an integration into Google Apps.
$25
per month per user
SALESmanago
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
SALESmanago is a Customer Engagement Platform for eCommerce marketing teams, including AI-driven solutions that boast users among 2000+ mid-size businesses in 50 countries, as well as global brands such as Vodafone, Lacoste, New Balance and Victoria’s Secret. SALESmanago aims to improve eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior…
Copper has helped me extensively keep track of not only my own but my company's workflow. With so many projects and quotes to track, it has become essential to keep me on task and not miss any of our goals. It has been a perfect fit with our specific workflow, but I don't think it has the customizability just yet to be a perfect fit for every company out there.
I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.
I think the Opportunities Pipeline is probably the best feature of the CRM. The versatility of it allows for pipelines to be made for not only sales but myriad of other ways.
Copper's commitment to customer satisfaction is pretty spectacular. Many CRMs aren't as dedicated to this and provide their customers with simple how to articles that fall short of being an actual help.
Copper's ability to sync with Google is an undersold perk. If a company relies on the Google workspace, Copper is an amazing tool to work alongside with Google.
Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile
Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
While their functionality is comparable to competing products there is nothing particularly unique to what they offer
Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.
I would rate Copper overall usability as a 10. It is easy to use. I am not extremely computer friendly so I needed to find something that would fit what I can do. Copper definitely fit the bill. I would highly recommend it to anyone of any level of computer knowledge.
It has been so far so good, they have been quick to respond to queries, and do follow up as well. But then again this is a work in progress and I guess they would not have a solution to every problem every posed to them right away. Hence I will refrain from making any judgments.
For my company, we chose Copper over Salesforce and HubSpot for a few reasons. First and foremost, G-Suite integration. This was one of the most attractive features we liked about Copper. The integration allows for seamless lead import, automated activity tracking and much more. Second, Copper is designed with the end user in mind. It has to be one of the simplest CRMs I have ever used. Additionally, Copper has fantastic customer success managers who make sure you are getting the most out of the platform. Lastly, Copper has very competitive pricing and offers many features of the big name CRMs at a much more economical price point
I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.
I used ProsperWorks at a startup with around 100 people that was undergoing a serious sales crisis. ProsperWorks, I would say, was the number one tool to turn around the sales team as it allowed one book of truth and one place where every one could finally be on the same page.
It's hard to judge ROI on the joy of using a well designed product. After using SFDC or Hubspot or any other CRM, ProsperWorks will feel like a Ferrari. Everything is fast, everything is smooth, and it's lightweight in a good way.
The ROI was excellent based on a productivity stand point. Being able to pull up daily activity reports went a LONG way to ensuring the sales team was hitting their marks, and getting done what they need to get done.
