Countly vs. Twilio Segment

Whether you're planning to include it into a website or a mobile application, this arrangement is simple to implement. The best feature has to be its superb "division," which allows you to delve deeper into your data without using SQL-like queries. On Ubuntu, the free "group version" can act organically aided.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Open-source and Self-hosted - Countly can be completely self-hosted, which makes it really easy to offset costs of a competing service like Segment or Mixpanel for early-stage companies.
• A large number of SDKs and platform support - Countly provides fairly comprehensive support for mobile applications and general tracking. As a result, it's pretty easy to create comprehensive tracking of events for any company.
• Custom queries, access to data - You have instant access to data and extensive customizability which makes this platform fairly easy to use for any purpose of user and market tracking.

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• No specific thing in mind. All is good except sometimes the customer service lags a little when you have problems setting up the tool.

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

Countly practically does everything you need it to do. However, it can have challenges of its own sometimes.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

Countly have two main elements that make it the better option. First is open sourced so you can edit with code new options and new events, also you can use a variety of plugins depending of the necessities of the users and the objectives of every analysis. The second characteristic is that is very easy to use and even if is open source and the code could seem complex everything is very intuitive.

Incentivized

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).

Incentivized

• Allowed me to understand my customer on a deeper level
• Allowed me to tweak my content and sales pages
• Allowed me to better understand my target market.

Incentivized

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.