15 Ratings
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Score 9.3 out of 100
35 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Sprinklr Modern Marketing & Advertising
WYSIWYG email editor
Customer.io
6.6
Sprinklr Modern Marketing & Advertising
Dynamic content
Customer.io
8.6
Sprinklr Modern Marketing & Advertising
Ability to test dynamic content
Customer.io
8.6
Sprinklr Modern Marketing & Advertising
A/B testing
Customer.io
7.9
Sprinklr Modern Marketing & Advertising
Mobile optimization
Customer.io
10.0
Sprinklr Modern Marketing & Advertising
Email deliverability reporting
Customer.io
7.7
Sprinklr Modern Marketing & Advertising
List management
Customer.io
10.0
Sprinklr Modern Marketing & Advertising
Triggered drip sequences
Customer.io
9.5
Sprinklr Modern Marketing & Advertising

Reporting & Analytics

Customer.io
5.9
Sprinklr Modern Marketing & Advertising
Dashboards
Customer.io
5.4
Sprinklr Modern Marketing & Advertising
Standard reports
Customer.io
5.4
Sprinklr Modern Marketing & Advertising
Custom reports
Customer.io
7.0
Sprinklr Modern Marketing & Advertising

Content Creation

Customer.io
Sprinklr Modern Marketing & Advertising
8.0
Ideation
Customer.io
Sprinklr Modern Marketing & Advertising
7.9
Approval workflows
Customer.io
Sprinklr Modern Marketing & Advertising
6.8
Content collaboration
Customer.io
Sprinklr Modern Marketing & Advertising
9.2
Content calendar
Customer.io
Sprinklr Modern Marketing & Advertising
9.0
Network for content licensing/production
Customer.io
Sprinklr Modern Marketing & Advertising
7.3

Content Publishing

Customer.io
Sprinklr Modern Marketing & Advertising
6.9
Content hub
Customer.io
Sprinklr Modern Marketing & Advertising
9.6
Forms / Gated content
Customer.io
Sprinklr Modern Marketing & Advertising
5.5
Embedded CTAs
Customer.io
Sprinklr Modern Marketing & Advertising
1.8
Content distribution
Customer.io
Sprinklr Modern Marketing & Advertising
8.6
Content promotion
Customer.io
Sprinklr Modern Marketing & Advertising
7.1
Content automation
Customer.io
Sprinklr Modern Marketing & Advertising
8.6

Content Reporting & Analytics

Customer.io
Sprinklr Modern Marketing & Advertising
8.5
Audience profiling and targeting
Customer.io
Sprinklr Modern Marketing & Advertising
8.8
Closed-loop tracking and reporting
Customer.io
Sprinklr Modern Marketing & Advertising
8.8
Content performance analytics
Customer.io
Sprinklr Modern Marketing & Advertising
9.0
Campaign optimization dashboard
Customer.io
Sprinklr Modern Marketing & Advertising
7.9
Competitive analytics
Customer.io
Sprinklr Modern Marketing & Advertising
7.8

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 7.2
Based on 26 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.0
Sprinklr Modern Marketing & Advertising
7.4

Support Rating

Customer.io
Sprinklr Modern Marketing & Advertising
7.2

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