25 Ratings
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Score 8.8 out of 100
47 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Feature Set Ratings

    Content Creation

    Customer.io

    Feature Set Not Supported
    N/A
    7.6

    Sprinklr Modern Marketing & Advertising

    76%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Ideation

    N/A
    0 Ratings
    6.4
    64%
    4 Ratings

    Approval workflows

    N/A
    0 Ratings
    6.5
    65%
    5 Ratings

    Content collaboration

    N/A
    0 Ratings
    8.6
    86%
    6 Ratings

    Content calendar

    N/A
    0 Ratings
    9.4
    94%
    6 Ratings

    Network for content licensing/production

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Content Publishing

    Customer.io

    Feature Set Not Supported
    N/A
    8.3

    Sprinklr Modern Marketing & Advertising

    83%
    Sprinklr Modern Marketing & Advertising ranks higher in 6/6 features

    Content hub

    N/A
    0 Ratings
    8.0
    80%
    5 Ratings

    Forms / Gated content

    N/A
    0 Ratings
    8.0
    80%
    3 Ratings

    Embedded CTAs

    N/A
    0 Ratings
    8.5
    85%
    3 Ratings

    Content distribution

    N/A
    0 Ratings
    7.9
    79%
    7 Ratings

    Content promotion

    N/A
    0 Ratings
    8.4
    84%
    6 Ratings

    Content automation

    N/A
    0 Ratings
    9.0
    90%
    5 Ratings

    Content Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    8.2

    Sprinklr Modern Marketing & Advertising

    82%
    Sprinklr Modern Marketing & Advertising ranks higher in 5/5 features

    Audience profiling and targeting

    N/A
    0 Ratings
    7.4
    74%
    8 Ratings

    Closed-loop tracking and reporting

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Content performance analytics

    N/A
    0 Ratings
    9.4
    94%
    8 Ratings

    Campaign optimization dashboard

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Competitive analytics

    N/A
    0 Ratings
    8.3
    83%
    7 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    7.8

    Sprinklr Modern Marketing & Advertising

    78%
    17 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    8.5

    Sprinklr Modern Marketing & Advertising

    85%
    29 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Sprinklr

    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Sprinklr

    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Sprinklr

    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Sprinklr Modern Marketing & Advertising

      Starting Price

      Editions & Modules

      Sprinklr Modern Marketing & Advertising editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Pricing Info

        Support Rating

        Customer.io

        No answers on this topic

        Sprinklr

        We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
        Read full review

        Alternatives Considered

        Customer.io

        Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
        Read full review

        Sprinklr

        We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
        Read full review

        Return on Investment

        Customer.io

        • Fast testing for new products to specific groups. It saves a lot of time and money.
        • Removed workload from marketing = more time to make it better.
        • Better contact with specific groups, seeing a increase in sales because of this.
        Read full review

        Sprinklr

        • Time saved on reporting: no need to request any reports from social media agencies anymore
        • Time saved on optimisations thanks to AI optimisations available on the platform
        • Increased team collaboration: local users have visibility on the best performing content across all the markets
        Read full review

        Screenshots

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