What users are saying about
81 Ratings
44 Ratings
81 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100
44 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.1 out of 100

Feature Set Ratings

  • Data.com ranks higher in 2 feature sets: Prospecting, Sales Intelligence Data Standards
  • Owler ranks higher in 2 feature sets: Data Augmentation & Lead Qualification, Sales Intelligence Email Features

Prospecting

6.9

Data.com

69%
6.5

Owler

65%
Data.com ranks higher in 4/6 features

Advanced search

6.5
65%
23 Ratings
5.9
59%
14 Ratings

Identification of new leads

7.7
77%
23 Ratings
6.4
64%
12 Ratings

List quality

7.3
73%
24 Ratings
6.0
60%
12 Ratings

List upload/download

7.0
70%
24 Ratings
6.0
60%
8 Ratings

Ideal customer targeting

6.3
63%
22 Ratings
7.8
78%
10 Ratings

Load time/data access

6.3
63%
25 Ratings
7.0
70%
11 Ratings

Sales Intelligence Data Standards

7.8

Data.com

78%
6.6

Owler

66%
Data.com ranks higher in 3/3 features

Contact information

8.0
80%
24 Ratings
5.9
59%
8 Ratings

Company information

7.5
75%
24 Ratings
7.0
70%
14 Ratings

Industry information

8.0
80%
18 Ratings
7.0
70%
13 Ratings

Data Augmentation & Lead Qualification

7.0

Data.com

70%
8.0

Owler

80%
Owler ranks higher in 7/9 features

Lead qualification process

9.0
90%
17 Ratings
8.8
88%
9 Ratings

Smart lists and recommendations

6.7
67%
13 Ratings
7.4
74%
8 Ratings

Salesforce integration

7.3
73%
22 Ratings
7.0
70%
5 Ratings

Company/business profiles

7.3
73%
22 Ratings
7.8
78%
12 Ratings

Alerts and reminders

6.0
60%
14 Ratings
10.0
100%
9 Ratings

Data hygiene

5.5
55%
23 Ratings
7.0
70%
11 Ratings

Automatic data refresh

7.0
70%
14 Ratings
7.4
74%
9 Ratings

Tags

7.0
70%
13 Ratings
7.0
70%
7 Ratings

Filters and segmentation

7.0
70%
24 Ratings
9.2
92%
10 Ratings

Sales Intelligence Email Features

7.7

Data.com

77%
8.8

Owler

88%
Owler ranks higher in 2/2 features

Sales email templates

7.3
73%
6 Ratings
8.8
88%
4 Ratings

Append emails to records

8.0
80%
10 Ratings
8.8
88%
4 Ratings

Attribute Ratings

  • Owler is rated higher in 2 areas: Likelihood to Recommend, Usability
  • Data.com and Owler are tied in 1 area: Support Rating

Likelihood to Recommend

7.0

Data.com

70%
25 Ratings
7.1

Owler

71%
16 Ratings

Likelihood to Renew

Data.com

N/A
0 Ratings
10.0

Owler

100%
1 Rating

Usability

9.0

Data.com

90%
2 Ratings
10.0

Owler

100%
3 Ratings

Availability

Data.com

N/A
0 Ratings
7.0

Owler

70%
2 Ratings

Performance

Data.com

N/A
0 Ratings
8.0

Owler

80%
2 Ratings

Support Rating

9.0

Data.com

90%
2 Ratings
9.0

Owler

90%
2 Ratings

Implementation Rating

Data.com

N/A
0 Ratings
8.0

Owler

80%
2 Ratings

Configurability

Data.com

N/A
0 Ratings
4.0

Owler

40%
1 Rating

Ease of integration

Data.com

N/A
0 Ratings
1.0

Owler

10%
1 Rating

Vendor pre-sale

Data.com

N/A
0 Ratings
9.0

Owler

90%
1 Rating

Likelihood to Recommend

Salesforce

There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
Read full review

Meltwater

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Read full review

Pros

Salesforce

  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review

Meltwater

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Read full review

Cons

Salesforce

  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Read full review

Meltwater

  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
Read full review

Pricing Details

Data.com

Starting Price

Editions & Modules

Data.com editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Owler

    Starting Price

    $8.25 per month

    Editions & Modules

    Owler editions and modules pricing
    EditionModules
    Plus (personal use)$991
    Pro$4202
    TeamsContact Sales3

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Salesforce

    No answers on this topic

    Meltwater

    Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
    Read full review

    Usability

    Salesforce

    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Read full review

    Meltwater

    Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
    Read full review

    Reliability and Availability

    Salesforce

    No answers on this topic

    Meltwater

    I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
    Read full review

    Performance

    Salesforce

    No answers on this topic

    Meltwater

    The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
    Read full review

    Support Rating

    Salesforce

    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Read full review

    Meltwater

    Problems have been closed quickly and professionally.
    Read full review

    Implementation Rating

    Salesforce

    No answers on this topic

    Meltwater

    Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
    Read full review

    Alternatives Considered

    Salesforce

    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Read full review

    Meltwater

    I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
    Read full review

    Return on Investment

    Salesforce

    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Read full review

    Meltwater

    • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
    • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
    • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
    Read full review

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