What users are saying about
68 Ratings
21 Ratings
68 Ratings
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Score 7 out of 101
21 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Data.com

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Zach Ettelman profile photo

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy profile photo

Feature Rating Comparison

Prospecting

Data.com
6.6
Owler
7.8
Advanced search
Data.com
6.4
Owler
7.7
Identification of new leads
Data.com
5.9
Owler
7.0
List quality
Data.com
6.4
Owler
7.8
List upload/download
Data.com
6.8
Owler
7.7
Ideal customer targeting
Data.com
6.9
Owler
7.8
Load time/data access
Data.com
7.5
Owler
8.8

Sales Intelligence Data Standards

Data.com
6.8
Owler
8.2
Contact information
Data.com
6.9
Owler
7.5
Company information
Data.com
6.9
Owler
8.4
Industry information
Data.com
6.5
Owler
8.8

Data Augmentation & Lead Qualification

Data.com
6.3
Owler
8.0
Lead qualification process
Data.com
6.5
Owler
6.9
Smart lists and recommendations
Data.com
5.8
Owler
7.1
Salesforce integration
Data.com
8.2
Owler
8.0
Company/business profiles
Data.com
7.7
Owler
9.1
Alerts and reminders
Data.com
5.2
Owler
8.9
Data hygiene
Data.com
5.5
Owler
8.0
Automatic data refresh
Data.com
5.7
Owler
8.0
Tags
Data.com
5.6
Owler
8.0
Filters and segmentation
Data.com
6.8
Owler
7.5

Sales Intelligence Email Features

Data.com
5.1
Owler
7.2
Sales email templates
Data.com
4.2
Owler
7.2
Append emails to records
Data.com
5.9
Owler
7.2

Pros

Data.com

  • Data.com is appealing because it's affordable. You might need to purchase a few contacts to get rolling, but once you're able to add some yourself and gain additional points, it can very rewarding to "earn" additional contacts by submitting some of your own.
  • There is a wide range of search terms available to narrow down your list by name, region, company name, and others.
  • Easy "add contacts" function, and a template to add a large number of them at once.
Paul Murphy profile photo

Owler

  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Parker O'Very profile photo

Cons

Data.com

  • If it provided more details about the company it would be great- information such as employee size or software used would be great.
  • The ability to add a contact with just a number would be great- sometimes you don't have an address.
  • It would be helpful to be notified when a contact you have "purchased" has been changed/updated.
Elizabeth Rodriguez profile photo

Owler

  • The email they send out each day could be formatted a little nicer. The content is good, but it is "framed" in a box that doesn't nothing for the eyes!
  • There are optional questions added to the email that don't always make sense. e.g. comparing two companies that are very different and asking which you prefer. I understand why they would want this in there, but it needs to be refined a bit more.
  • More third party content would be good - quite often it is blog posts and changes on the companies careers page. This would be particularly useful for how people are perceiving a recent project launch.
Fraser Murphy profile photo

Likelihood to Renew

Data.com

No score
No answers yet
No answers on this topic

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy profile photo

Usability

Data.com

Data.com 9.0
Based on 2 answers
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
John Cupoli profile photo

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter profile photo

Reliability and Availability

Data.com

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy profile photo

Performance

Data.com

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy profile photo

Support

Data.com

Data.com 9.0
Based on 1 answer
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
John Cupoli profile photo

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy profile photo

Implementation

Data.com

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy profile photo

Alternatives Considered

Data.com

What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the integration to Salesforce are the biggest advantages that Data.com has over these competitors but ultimately, the quality of the data is the most important criteria and I would say that are just on par
Steve Kim profile photo

Owler

Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.
No photo available

Return on Investment

Data.com

  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
Jerry van Dalen Jr. profile photo

Owler

  • Owler has provided me with leads when I have struggled to find them elsewhere.
  • It saved me time researching companies and competition.
  • Helps add value to my conversations with prospects.
No photo available

Pricing Details

Data.com

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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