Dealertrack vs. FOCUS by Reynolds and Reynolds

Dealertrack

FOCUS by Reynolds and Reynolds

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Dealertrack	Score 7.8 out of 10	N/A	Dealertrack is a dealer management system (DMS) for retail automotive dealers, now owned and supported by Cox Automotive since the 2015 acquisition.	N/A
FOCUS by Reynolds and Reynolds	Score 4.2 out of 10	N/A	FOCUS, by Reynolds and Reynolds, is a CRM that identifies the most profitable activities for salespeople and serving them up. It ensures sales processes are followed, and that users can manage every customer interaction as it happens.	N/A

Pricing

Dealertrack

FOCUS by Reynolds and Reynolds

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Dealertrack	FOCUS by Reynolds and Reynolds
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Dealertrack	FOCUS by Reynolds and Reynolds
Top Pros	Pro Simple interface	No answers on this topic
Top Cons	Minus Mobile first Minus Learning curve	No answers on this topic

Features

Dealertrack

FOCUS by Reynolds and Reynolds

Sales Force Automation

Comparison of Sales Force Automation features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 1.3 1 Ratings 142% below category average
Customer data management / contact management	00 Ratings	2.01 Ratings
Workflow management	00 Ratings	1.01 Ratings
Territory management	00 Ratings	2.01 Ratings
Opportunity management	00 Ratings	2.01 Ratings
Integration with email client (e.g., Outlook or Gmail)	00 Ratings	1.01 Ratings
Contract management	00 Ratings	1.01 Ratings
Quote & order management	00 Ratings	1.01 Ratings
Interaction tracking	00 Ratings	1.01 Ratings
Channel / partner relationship management	00 Ratings	1.01 Ratings

Customer Service & Support

Comparison of Customer Service & Support features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 2.0 1 Ratings 116% below category average
Case management	00 Ratings	3.01 Ratings
Call center management	00 Ratings	2.01 Ratings
Help desk management	00 Ratings	1.01 Ratings

Marketing Automation

Comparison of Marketing Automation features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 1.0 1 Ratings 153% below category average
Lead management	00 Ratings	1.01 Ratings
Email marketing	00 Ratings	1.01 Ratings

CRM Project Management

Comparison of CRM Project Management features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 5.0 1 Ratings 41% below category average
Task management	00 Ratings	6.01 Ratings
Billing and invoicing management	00 Ratings	1.01 Ratings
Reporting	00 Ratings	8.01 Ratings

CRM Reporting & Analytics

Comparison of CRM Reporting & Analytics features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 3.7 1 Ratings 69% below category average
Forecasting	00 Ratings	2.01 Ratings
Pipeline visualization	00 Ratings	1.01 Ratings
Customizable reports	00 Ratings	8.01 Ratings

Customization

Comparison of Customization features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 1.0 1 Ratings 153% below category average
Custom fields	00 Ratings	1.01 Ratings
Custom objects	00 Ratings	1.01 Ratings
Scripting environment	00 Ratings	1.01 Ratings
API for custom integration	00 Ratings	1.01 Ratings

Security

Comparison of Security features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 4.0 1 Ratings 70% below category average
Single sign-on capability	00 Ratings	3.01 Ratings
Role-based user permissions	00 Ratings	5.01 Ratings

Social CRM

Comparison of Social CRM features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 1.0 1 Ratings 152% below category average
Social data	00 Ratings	1.01 Ratings
Social engagement	00 Ratings	1.01 Ratings

Integrations with 3rd-party Software

Comparison of Integrations with 3rd-party Software features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 1.0 1 Ratings 151% below category average
Marketing automation	00 Ratings	1.01 Ratings
Compensation management	00 Ratings	1.01 Ratings

Platform

Comparison of Platform features of Product A and Product B
	Dealertrack - Ratings	FOCUS by Reynolds and Reynolds 1.0 1 Ratings 153% below category average
Mobile access	00 Ratings	1.01 Ratings

Best Alternatives
	Dealertrack	FOCUS by Reynolds and Reynolds
Small Businesses	No answers on this topic	Salesmate Score 9.8 out of 10
Medium-sized Companies	No answers on this topic	Creatio Score 9.1 out of 10
Enterprises	No answers on this topic	Creatio Score 9.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Dealertrack	FOCUS by Reynolds and Reynolds
Likelihood to Recommend	- (0 ratings)	1.0 (1 ratings)
Usability	- (0 ratings)	1.0 (1 ratings)
Support Rating	- (0 ratings)	6.0 (1 ratings)

User Testimonials
	Dealertrack	FOCUS by Reynolds and Reynolds
Likelihood to Recommend	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch Incentivized MF Mary Farris Business Development Director Read full review
Pros	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company Daily work plan Detailed reports Incentivized MF Mary Farris Business Development Director Read full review
Cons	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company Sometimes you cannot see the calls on the customer profile In my opinion, it is not easy to use I think the reporting can be overwhelming for some From experience, the appointments do not show up in the daily work plan Incentivized MF Mary Farris Business Development Director Read full review
Usability	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company I think overall it's not a good platform Incentivized MF Mary Farris Business Development Director Read full review
Support Rating	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company Support is phenomenal however they have a ton of practice because people need to call them so often Incentivized MF Mary Farris Business Development Director Read full review
Alternatives Considered	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company We have always used Reynolds however I have seen other CRMs that are more user friendly Incentivized MF Mary Farris Business Development Director Read full review
Return on Investment	Cox Enterprises No answers on this topic	The Reynolds and Reynolds Company Slows people down trying to learn it Every option in there costs more money so the executives do not want to pay for things such as click to call Incentivized MF Mary Farris Business Development Director Read full review
ScreenShots