What users are saying about
35 Ratings
61 Ratings
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Score 7.5 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100

Feature Set Ratings

  • VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.1

VerticalResponse

91%
8.9

Ortto

89%
VerticalResponse from Deluxe ranks higher in 7/9 features

WYSIWYG email editor

8.9
89%
6 Ratings
8.8
88%
11 Ratings

Dynamic content

10.0
100%
4 Ratings
8.8
88%
8 Ratings

Ability to test dynamic content

10.0
100%
3 Ratings
8.8
88%
8 Ratings

Landing pages

8.8
88%
3 Ratings
N/A
0 Ratings

A/B testing

8.0
80%
4 Ratings
8.8
88%
8 Ratings

Mobile optimization

7.0
70%
4 Ratings
8.8
88%
10 Ratings

Email deliverability reporting

10.0
100%
14 Ratings
9.6
96%
21 Ratings

List management

10.0
100%
7 Ratings
8.9
89%
11 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
8.9
89%
11 Ratings

Reporting & Analytics

9.4

VerticalResponse

94%
8.8

Ortto

88%
VerticalResponse from Deluxe ranks higher in 3/3 features

Dashboards

8.8
88%
8 Ratings
8.8
88%
12 Ratings

Standard reports

9.4
94%
8 Ratings
8.8
88%
12 Ratings

Custom reports

10.0
100%
5 Ratings
N/A
0 Ratings

Lead Management

VerticalResponse

Feature Set Not Supported
N/A
9.1

Ortto

91%
Ortto ranks higher in 3/3 features

Lead nurturing

N/A
0 Ratings
9.8
98%
11 Ratings

Data quality management

N/A
0 Ratings
8.8
88%
10 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.8
88%
9 Ratings

Campaign Management

VerticalResponse

Feature Set Not Supported
N/A
8.9

Ortto

89%
Ortto ranks higher in 1/1 features

Event/webinar marketing

N/A
0 Ratings
8.9
89%
9 Ratings

Social Media Marketing

VerticalResponse

Feature Set Not Supported
N/A
8.9

Ortto

89%
Ortto ranks higher in 1/1 features

Social profile integration

N/A
0 Ratings
8.9
89%
8 Ratings

Platform & Infrastructure

VerticalResponse

Feature Set Not Supported
N/A
8.8

Ortto

88%
Ortto ranks higher in 3/3 features

API

N/A
0 Ratings
8.8
88%
8 Ratings

Customizability

N/A
0 Ratings
8.8
88%
9 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.8
88%
7 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.7

VerticalResponse

87%
27 Ratings
8.8

Ortto

88%
12 Ratings

Likelihood to Renew

8.6

VerticalResponse

86%
19 Ratings

Ortto

N/A
0 Ratings

Usability

9.0

VerticalResponse

90%
5 Ratings

Ortto

N/A
0 Ratings

Availability

10.0

VerticalResponse

100%
2 Ratings

Ortto

N/A
0 Ratings

Performance

10.0

VerticalResponse

100%
2 Ratings

Ortto

N/A
0 Ratings

Support Rating

8.0

VerticalResponse

80%
8 Ratings

Ortto

N/A
0 Ratings

Online Training

9.0

VerticalResponse

90%
1 Rating

Ortto

N/A
0 Ratings

Implementation Rating

10.0

VerticalResponse

100%
8 Ratings

Ortto

N/A
0 Ratings

Likelihood to Recommend

Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
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Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros

Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
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Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review

Cons

Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Pricing Details

VerticalResponse

Starting Price

$9 per month

Editions & Modules

VerticalResponse editions and modules pricing
EditionModules
Basic$11.001
Pro$16.002
Pro Plus$196.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

Deluxe Corporation

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review

Ortto

No answers on this topic

Usability

Deluxe Corporation

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review

Ortto

No answers on this topic

Reliability and Availability

Deluxe Corporation

Never had an issue with uptime
Read full review

Ortto

No answers on this topic

Performance

Deluxe Corporation

No issues
Read full review

Ortto

No answers on this topic

Support Rating

Deluxe Corporation

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review

Ortto

No answers on this topic

Online Training

Deluxe Corporation

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review

Ortto

No answers on this topic

Implementation Rating

Deluxe Corporation

Salesforce integration never worked right. We had to abandon.
Read full review

Ortto

No answers on this topic

Alternatives Considered

Deluxe Corporation

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Read full review

Return on Investment

Deluxe Corporation

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review

Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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Screenshots

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