Echobox Email vs. Marketo Sales Connect

If you have a large number of posts to be done, Echobox will help by posting the right article on the right time. Also it is the best way to send Newsletters, because first of all you can fully automate the procedure and also you can reach most of your audience thanks to the algorithm that optimizes the time.

We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.

Incentivized

• Increases traffic
• Saves time
• Scheduling
• Nice, Modern Design of Newsletters

• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

Incentivized

• Stories on Facebook
• More editing options for photos (e.x. layering, pixelating)
• Define also seconds when scheduling

• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

Incentivized

It has helped increase traffic via social media, which was something crucial for us. This came without extra working time. On contrary, it saved us time.

It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.

Incentivized

Echobox is super "user friendly", has a great support when you face a problem, no matter how simple or complicated the answer is, you have available statistics about the results of your use, as well as suggestions for further improvement. The Newsletters service is new to us, but we spend zero time to prepare and send! We also have option about titles, logos and banners, which adds services for our clients.

Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.

Incentivized

• Traffic Increase
• Saves a lot of time
• Keep you in touch with the subscribers for Newsletters

• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

Incentivized