23 Ratings
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Score 7 out of 100
125 Ratings
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Score 6.4 out of 100

Likelihood to Recommend

Emarsys

The Emarsys platform is a great tool for email marketing and automation. If you are looking for a platform that will combine CRM functionality and email automation--this is the suite for you. Email campaigns can be built, scheduled, deployed and A/B tested with ease. The data provided on the back end is robust and helpful. If you are looking for custom development to tie into your email program, I would look for other options.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Emarsys
7.4
Kibo Personalization (Monetate + Certona)
WYSIWYG email editor
Emarsys
1.0
Kibo Personalization (Monetate + Certona)
Dynamic content
Emarsys
8.7
Kibo Personalization (Monetate + Certona)
Ability to test dynamic content
Emarsys
9.3
Kibo Personalization (Monetate + Certona)
Landing pages
Emarsys
7.0
Kibo Personalization (Monetate + Certona)
A/B testing
Emarsys
9.4
Kibo Personalization (Monetate + Certona)
Mobile optimization
Emarsys
8.7
Kibo Personalization (Monetate + Certona)
Email deliverability reporting
Emarsys
9.1
Kibo Personalization (Monetate + Certona)
List management
Emarsys
8.7
Kibo Personalization (Monetate + Certona)
Triggered drip sequences
Emarsys
5.0
Kibo Personalization (Monetate + Certona)

Lead Management

Emarsys
6.0
Kibo Personalization (Monetate + Certona)
Lead nurturing
Emarsys
6.0
Kibo Personalization (Monetate + Certona)
Lead scoring and grading
Emarsys
6.0
Kibo Personalization (Monetate + Certona)

Reporting & Analytics

Emarsys
9.2
Kibo Personalization (Monetate + Certona)
Dashboards
Emarsys
9.6
Kibo Personalization (Monetate + Certona)
Standard reports
Emarsys
9.3
Kibo Personalization (Monetate + Certona)
Custom reports
Emarsys
8.7
Kibo Personalization (Monetate + Certona)

Platform & Infrastructure

Emarsys
6.3
Kibo Personalization (Monetate + Certona)
API
Emarsys
8.0
Kibo Personalization (Monetate + Certona)
Role-based workflow & approvals
Emarsys
1.0
Kibo Personalization (Monetate + Certona)
Customizability
Emarsys
10.0
Kibo Personalization (Monetate + Certona)

Pros

Emarsys

  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
  • If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
  • The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
  • The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Steffany Winkelmann | TrustRadius Reviewer

Cons

Emarsys

  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
Joel Samonie | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
  • A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Emarsys

Emarsys 9.9
Based on 2 answers
We have no intention of changing Emarsys
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.
Anonymous | TrustRadius Reviewer

Usability

Emarsys

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.
Anonymous | TrustRadius Reviewer

Support Rating

Emarsys

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.2
Based on 30 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Laura Santoki | TrustRadius Reviewer

Implementation Rating

Emarsys

No score
No answers yet
No answers on this topic

Kibo Personalization (Monetate + Certona)

Kibo Personalization (Monetate + Certona) 8.5
Based on 6 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block | TrustRadius Reviewer

Alternatives Considered

Emarsys

Emarsys competes very well with its competitors
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
Anonymous | TrustRadius Reviewer

Return on Investment

Emarsys

  • We have seen significant ROI in using the Emarsys suite. We are able to drive revenue across all business units annually, and this revenue far outweighs the cost of our annual contract.
Anonymous | TrustRadius Reviewer

Kibo Personalization (Monetate + Certona)

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
Anonymous | TrustRadius Reviewer

Pricing Details

Emarsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Kibo Personalization (Monetate + Certona)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Emarsys
4.4
Kibo Personalization (Monetate + Certona)
9.5

Likelihood to Renew

Emarsys
9.9
Kibo Personalization (Monetate + Certona)
8.2

Usability

Emarsys
Kibo Personalization (Monetate + Certona)
7.5

Reliability and Availability

Emarsys
Kibo Personalization (Monetate + Certona)
10.0

Performance

Emarsys
Kibo Personalization (Monetate + Certona)
10.0

Support Rating

Emarsys
Kibo Personalization (Monetate + Certona)
8.2

In-Person Training

Emarsys
Kibo Personalization (Monetate + Certona)
10.0

Implementation Rating

Emarsys
Kibo Personalization (Monetate + Certona)
8.5

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