emfluence Marketing Platform vs. PostUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
PostUp
Score 3.4 out of 10
N/A
Email marketing and audience development solution to grow, engage and monetize audiences​N/A
Pricing
emfluence Marketing PlatformPostUp
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 60,000 Active Emails
$1,200
per month
Up to 80,000 Active Emails
$1,400
per month
Up to 100,000 Active Emails
$1,600
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 200,000 Active Emails
$2,400
per month
Up to 250,000 Active Emails
$2,600
per month
Up to 500,000 Active Emails
$4,100
per month
Up to 1,000,000 Active Emails
$5,400
per month
More than 1,000,000 Active Emails
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
emfluence Marketing PlatformPostUp
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$3,100 one-time feeNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.—
More Pricing Information
Community Pulse
emfluence Marketing PlatformPostUp
Top Pros
Top Cons
Features
emfluence Marketing PlatformPostUp
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
6 Ratings
8% above category average
PostUp
9.3
1 Ratings
14% above category average
WYSIWYG email editor9.16 Ratings10.01 Ratings
Dynamic content8.66 Ratings00 Ratings
Ability to test dynamic content8.26 Ratings00 Ratings
Landing pages8.24 Ratings00 Ratings
A/B testing8.25 Ratings00 Ratings
Mobile optimization7.75 Ratings00 Ratings
Email deliverability reporting9.16 Ratings9.01 Ratings
List management8.26 Ratings9.01 Ratings
Triggered drip sequences8.24 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
5 Ratings
5% above category average
PostUp
-
Ratings
Lead nurturing automation9.15 Ratings00 Ratings
Lead scoring and grading7.74 Ratings00 Ratings
Data quality management8.24 Ratings00 Ratings
Automated sales alerts and tasks7.33 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
10% above category average
PostUp
-
Ratings
Calendaring8.23 Ratings00 Ratings
Event/webinar marketing8.63 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
3 Ratings
11% above category average
PostUp
-
Ratings
Social sharing and campaigns8.23 Ratings00 Ratings
Social profile integration8.63 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
6 Ratings
11% below category average
PostUp
10.0
1 Ratings
26% above category average
Dashboards9.16 Ratings10.01 Ratings
Standard reports7.26 Ratings10.01 Ratings
Custom reports3.76 Ratings10.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
5 Ratings
8% above category average
PostUp
-
Ratings
API8.63 Ratings00 Ratings
Role-based workflow & approvals8.63 Ratings00 Ratings
Customizability8.25 Ratings00 Ratings
Integration with Salesforce.com7.22 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.22 Ratings00 Ratings
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emfluence Marketing PlatformPostUp
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Score 9.5 out of 10
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Score 10.0 out of 10
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PFL Direct Mail Platform
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Score 9.3 out of 10
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Score 9.3 out of 10
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Score 8.6 out of 10
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User Ratings
emfluence Marketing PlatformPostUp
Likelihood to Recommend
9.1
(6 ratings)
10.0
(1 ratings)
User Testimonials
emfluence Marketing PlatformPostUp
Likelihood to Recommend
emfluence Digital Marketing
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review
Upland Software
For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
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Pros
emfluence Digital Marketing
  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing
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Upland Software
  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
Read full review
Cons
emfluence Digital Marketing
  • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
  • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
  • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
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Upland Software
  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
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Alternatives Considered
emfluence Digital Marketing
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
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Upland Software
No answers on this topic
Return on Investment
emfluence Digital Marketing
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Read full review
Upland Software
  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
Read full review
ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

PostUp Screenshots

Screenshot of WYSIWYG email editor.Screenshot of PostUp reporting and bot/spam appliance detection.