What users are saying about
Top Rated
50 Ratings
Top Rated
50 Ratings
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Score 8.4 out of 101

Likelihood to Recommend

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger profile photo

Feature Rating Comparison

Email & Online Marketing

Emma
8.4
WYSIWYG email editor
Emma
8.7
Dynamic content
Emma
8.3
Ability to test dynamic content
Emma
8.7
A/B testing
Emma
8.1
Mobile optimization
Emma
9.0
Email deliverability
Emma
8.9
List management
Emma
7.9
Triggered drip sequences
Emma
7.6

Reporting & Analytics

Emma
8.5
Dashboards
Emma
8.9
Standard reports
Emma
8.6
Custom reports
Emma
8.0

Pros

Emma

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Aaron Metzger profile photo

Cons

Emma

  • I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
Ashley Humphrey profile photo

Likelihood to Renew

Emma

Emma 9.6
Based on 5 answers
Emma is a very intuitive email marketing system that lets us reach out to new and existing customers without hassle. The list segmentation features and ease of drip campaign functionality makes the choice to renew Emma an easy decision to make
Stefanie Cash profile photo

Usability

Emma

Emma 10.0
Based on 2 answers
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

Emma

Emma 2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

Emma

At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
No photo available

Return on Investment

Emma

  • It has helped build our online fundraising platform.
No photo available

Pricing Details

Emma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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