What users are saying about

Emma

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Top Rated
49 Ratings

Emma

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Top Rated
49 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger profile photo

Feature Rating Comparison

Email & Online Marketing

Emma
8.4
WYSIWYG email editor
Emma
8.7
Dynamic content
Emma
8.1
Ability to test dynamic content
Emma
8.6
A/B testing
Emma
8.1
Mobile optimization
Emma
9.0
Email deliverability
Emma
9.0
List management
Emma
8.0
Triggered drip sequences
Emma
7.7

Reporting & Analytics

Emma
8.5
Dashboards
Emma
8.8
Standard reports
Emma
8.7
Custom reports
Emma
8.1

Pros

  • It's easy to add users. You can either upload an Excel spreadsheet or add them individually. Some platforms I've used in the past make it difficult to add and update users. Emma is the best I've used so far for this function.
  • Adding content is very user friendly. It's basically click and go which means I can have our newsletter ready in no time.
  • The up-to-date dashboard is a great overview of where your campaigns stand and also let you know where you rank in the larger community. It's nice to have a comparison to see how your campaign are doing.
Ashley Humphrey profile photo

Cons

  • Sometimes templates can be limiting
No photo available

Likelihood to Renew

Emma9.7
Based on 5 answers
Emma is a very intuitive email marketing system that lets us reach out to new and existing customers without hassle. The list segmentation features and ease of drip campaign functionality makes the choice to renew Emma an easy decision to make
Stefanie Cash profile photo

Usability

Emma10.0
Based on 2 answers
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed
Lauren Busby profile photo

Return on Investment

  • More efficient and professionally branded mass communication (to clients, partners, prospects, and internally)
No photo available

Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details