What users are saying about

Emma

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Top Rated
49 Ratings

Emma

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
49 Ratings
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Score 8.5 out of 101

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Likelihood to Recommend

Emma

I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Aaron Metzger profile photo

Feature Rating Comparison

Email & Online Marketing

Emma
8.4
WYSIWYG email editor
Emma
8.7
Dynamic content
Emma
8.2
Ability to test dynamic content
Emma
8.6
A/B testing
Emma
8.1
Mobile optimization
Emma
9.0
Email deliverability
Emma
9.0
List management
Emma
8.0
Triggered drip sequences
Emma
7.7

Reporting & Analytics

Emma
8.5
Dashboards
Emma
8.8
Standard reports
Emma
8.7
Custom reports
Emma
8.0

Pros

  • Their templates are easy to edit and manipulate, we have a lot of 'non-designers' that are mostly code-monkeys, and it makes their job easier when they have to proverbially wear multiple hats.
  • Emma has the ability to test multiple subject lines – you can see where you get the most clicks. That makes our clients happy and targets our business.
  • It's competitive with MailChimp – a program we've been running into issues with. It's nice that there's other software out there we can jump to.
No photo available

Cons

  • I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
Ashley Humphrey profile photo

Likelihood to Renew

Emma9.7
Based on 5 answers
It's a simple tool to use for our users and has great features
No photo available

Usability

Emma10.0
Based on 2 answers
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
No photo available

Support

Emma2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No photo available

Alternatives Considered

Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient
Ashley Humphrey profile photo

Return on Investment

  • It has helped build our online fundraising platform.
No photo available

Pricing Details

Emma

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details