Google Marketing Platform vs. Kevel
Google Marketing Platform vs. Kevel
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Kevel | Enterprise companies (1,001+ employees) | Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs… | N/A |
Google Marketing Platform | Kevel | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | Pricing is customized based on feature needs, support needs, and monthly request volume. | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Kevel | |
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Top Cons |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Kevel | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Kevel | |
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Likelihood to Recommend | 7.4 (44 ratings) | 10.0 (1 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Kevel | |
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Likelihood to Recommend | Google | Kevel |
Pros | Google | Kevel |
Cons | Google | Kevel |
Likelihood to Renew | Google | Kevel No answers on this topic |
Usability | Google | Kevel No answers on this topic |
Support Rating | Google | Kevel No answers on this topic |
Implementation Rating | Google | Kevel No answers on this topic |
Alternatives Considered | Google | Kevel |
Return on Investment | Google | Kevel |
ScreenShots | Kevel Screenshots |