Google Marketing Platform vs. Kwanzoo
Google Marketing Platform vs. Kwanzoo
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Kwanzoo | N/A | Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to… | N/A |
Google Marketing Platform | Kwanzoo | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Kwanzoo | |
---|---|---|
Top Pros | ||
Top Cons |
|
|
Google Marketing Platform | Kwanzoo | |||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Ad Network Integration |
| |||||||||||||||||||||
Ad Campaigns |
| |||||||||||||||||||||
Ad Reporting & Analytics |
|
Google Marketing Platform | Kwanzoo | |
---|---|---|
Small Businesses | Google Ad Manager Score 8.6 out of 10 | Google Ad Manager Score 8.6 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Kwanzoo | |
---|---|---|
Likelihood to Recommend | 7.4 (44 ratings) | 7.0 (2 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | 9.1 (1 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Kwanzoo | |
---|---|---|
Likelihood to Recommend | Google | Kwanzoo, Inc. |
Pros | Google | Kwanzoo, Inc. |
Cons | Google | Kwanzoo, Inc. |
Likelihood to Renew | Google | Kwanzoo, Inc. |
Usability | Google | Kwanzoo, Inc. No answers on this topic |
Support Rating | Google | Kwanzoo, Inc. No answers on this topic |
Implementation Rating | Google | Kwanzoo, Inc. No answers on this topic |
Alternatives Considered | Google | Kwanzoo, Inc. |
Return on Investment | Google | Kwanzoo, Inc. |
ScreenShots |