Likelihood to Recommend I think that Grmln works best for small businesses that are not in position to hire a brand management company or specialist. They can still feel in touch with the purpose because they are still personally involved in the messaging. It best suited for businesses that have less than 7 social media platforms for their company.
Read full review I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.
Read full review Pros This product is good at publishing. It is very easy to use. It allows me to publish in real time quickly, and I can publish on a schedule if I like. Participating in the conversation is important for staying engaged with existing and potential customers, Read full review Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts. Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company. Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic. Read full review Cons Some of the tools/applications don't work, as it's still a relatively new service. Sometimes contacting support can be frustrating (IE support won't actually explain what is wrong, but just tell you it's not their problem). Read full review Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Read full review Likelihood to Renew The pro version is cheap. It is relatively easy to use. The recurring tweets are very helpful and not many other services offer that. It is worth paying the monthly price for this feature alone.
Read full review At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review Usability The usability on the listening side is poor. The process to set up streams is not very intuitive, involving too many steps. Also, the ability to create custom search streams is fairly well hidden. The reporting is pretty weak as well, with separate click through reports from other types of engagement, and a lot of engagement types within Facebook and Twitter are simply missing.
Read full review Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
Read full review Reliability and Availability The product worked when needed and never gave us any problems.
Read full review Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review Performance I have had no issues with performance
Read full review Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review Support Rating The were attentive to my needs but I had and responded in a timely manner.
Read full review I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Read full review In-Person Training Very easy to teach and learn
Read full review Online Training The inline videos are very clear
Read full review The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review Implementation Rating Be patient. Identify what you want to know how to do first and learn the basic functions then move onto the more complex features.
Read full review • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review Alternatives Considered I have used both Hootesuite, Twitterscope and Grmln. Using the individualized brand platform (Twitterscope) still meant that had to separately post to my other networks. Hootesuite is comparable and the only thing that really makes it standout is the the social media management certification. The downside of that is that you have to pay continue to pay a monthly fee to maintain the certification. Grmln is simply easier to use
Read full review Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that
Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.
Read full review Scalability The product delivers what it says it will and is useful for making your time more efficient.
Read full review We are only using in marketing and have been able to scale.
Read full review Return on Investment Gremln has helped us reach way more customers than trying to post separately in each of our social media platforms. We have better customer interaction and feedback after being able to post across many outlets. Employees have more time to focus on answering questions, interacting with customers, etc now that they can set up and monitor posts with Gremln. Read full review I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content) It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform. HEIDI KAY Director of Social Media and Brand Management
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