Emplifi Social Marketing Cloud vs. Hearsay Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…N/A
Hearsay Social
Score 8.5 out of 10
N/A
Hearsay social is designed to help companies that have both corporate brands and local representatives in highly-regulated industries like banking and insurance. It allows companies to push out social media content for their local representatives to personalize, and then analyze the effectiveness of their campaigns. Clients are large companies in highly-regulated industries, or companies with a large store networks or retail franchise networks.N/A
Pricing
Emplifi Social Marketing CloudHearsay Social
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Emplifi Social Marketing CloudHearsay Social
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA monthly billing contract is also available.
More Pricing Information
Community Pulse
Emplifi Social Marketing CloudHearsay Social
Top Pros
Top Cons
Features
Emplifi Social Marketing CloudHearsay Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.0
1 Ratings
16% above category average
Boolean keyword searches00 Ratings9.01 Ratings
Filtering out noise/spam00 Ratings9.01 Ratings
Sentiment analysis00 Ratings9.01 Ratings
Broad channel coverage00 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.3
1 Ratings
16% above category average
Content planning and scheduling00 Ratings10.01 Ratings
Audience targeting00 Ratings9.01 Ratings
Content optimization00 Ratings8.01 Ratings
Workflow management00 Ratings10.01 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.0
1 Ratings
11% above category average
Automated routing and prioritization00 Ratings9.01 Ratings
Customer interaction histories00 Ratings9.01 Ratings
Bulk actions00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.3
1 Ratings
19% above category average
Lead generation00 Ratings9.01 Ratings
Content marketing00 Ratings9.01 Ratings
Paid media management00 Ratings9.01 Ratings
Campaigns and promotions00 Ratings10.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.3
1 Ratings
9% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings8.01 Ratings
Instagram00 Ratings9.01 Ratings
Pinterest00 Ratings10.01 Ratings
YouTube00 Ratings9.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.0
1 Ratings
14% above category average
Campaign success analytics00 Ratings9.01 Ratings
Real-time tracking00 Ratings9.01 Ratings
Competitor analysis00 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi Social Marketing Cloud
-
Ratings
Hearsay Social
9.0
1 Ratings
10% above category average
Role-based user permissions & privileges00 Ratings9.01 Ratings
Mobile access00 Ratings9.01 Ratings
Best Alternatives
Emplifi Social Marketing CloudHearsay Social
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.8 out of 10
Medium-sized Companies
monday marketer
monday marketer
Score 8.6 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Bazaarvoice
Bazaarvoice
Score 8.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emplifi Social Marketing CloudHearsay Social
Likelihood to Recommend
9.2
(73 ratings)
9.0
(1 ratings)
Likelihood to Renew
9.1
(6 ratings)
-
(0 ratings)
Usability
7.3
(2 ratings)
9.0
(1 ratings)
Support Rating
9.5
(42 ratings)
9.0
(1 ratings)
Online Training
6.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Emplifi Social Marketing CloudHearsay Social
Likelihood to Recommend
Emplifi Inc
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
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Hearsay Systems
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
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Pros
Emplifi Inc
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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Hearsay Systems
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
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Cons
Emplifi Inc
  • We would like to add more public profiles at no cost
  • In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
  • When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
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Hearsay Systems
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
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Likelihood to Renew
Emplifi Inc
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Hearsay Systems
No answers on this topic
Usability
Emplifi Inc
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
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Hearsay Systems
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
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Support Rating
Emplifi Inc
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
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Hearsay Systems
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
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Online Training
Emplifi Inc
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Hearsay Systems
No answers on this topic
Implementation Rating
Emplifi Inc
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Hearsay Systems
No answers on this topic
Alternatives Considered
Emplifi Inc
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
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Hearsay Systems
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
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Return on Investment
Emplifi Inc
  • We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
  • We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
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Hearsay Systems
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
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ScreenShots

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC Suite