What users are saying about
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Top Rated
1042 Ratings
Top Rated
2016 Ratings

Hootsuite

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Top Rated
1042 Ratings
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Score 8 out of 100
Top Rated
2016 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Listening/monitoring

    7.5

    Hootsuite

    75%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Boolean keyword searches

    7.3
    73%
    154 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    167 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    7.4
    74%
    155 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    8.2
    82%
    220 Ratings
    N/A
    0 Ratings

    Publishing

    8.2

    Hootsuite

    82%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Content planning and scheduling

    9.1
    91%
    321 Ratings
    N/A
    0 Ratings

    Audience targeting

    7.7
    77%
    217 Ratings
    N/A
    0 Ratings

    Content optimization

    7.8
    78%
    259 Ratings
    N/A
    0 Ratings

    Workflow management

    8.2
    82%
    265 Ratings
    N/A
    0 Ratings

    Engagement

    7.8

    Hootsuite

    78%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Automated routing and prioritization

    7.6
    76%
    183 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    7.7
    77%
    199 Ratings
    N/A
    0 Ratings

    Bulk actions

    7.9
    79%
    220 Ratings
    N/A
    0 Ratings

    Marketing

    7.5

    Hootsuite

    75%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 4/4 features

    Lead generation

    7.1
    71%
    151 Ratings
    N/A
    0 Ratings

    Content marketing

    8.1
    81%
    227 Ratings
    N/A
    0 Ratings

    Paid media management

    7.3
    73%
    144 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    7.6
    76%
    191 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.4

    Hootsuite

    84%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 7/7 features

    Twitter

    9.1
    91%
    293 Ratings
    N/A
    0 Ratings

    Facebook

    9.0
    90%
    302 Ratings
    N/A
    0 Ratings

    LinkedIn

    8.6
    86%
    259 Ratings
    N/A
    0 Ratings

    Google+

    8.9
    89%
    60 Ratings
    N/A
    0 Ratings

    Instagram

    8.1
    81%
    265 Ratings
    N/A
    0 Ratings

    Pinterest

    7.7
    77%
    136 Ratings
    N/A
    0 Ratings

    YouTube

    7.8
    78%
    126 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    7.8

    Hootsuite

    78%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 3/3 features

    Campaign success analytics

    7.8
    78%
    227 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.8
    78%
    233 Ratings
    N/A
    0 Ratings

    Competitor analysis

    7.6
    76%
    156 Ratings
    N/A
    0 Ratings

    Account management

    8.1

    Hootsuite

    81%

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    Hootsuite ranks higher in 2/2 features

    Role-based user permissions & privileges

    8.5
    85%
    221 Ratings
    N/A
    0 Ratings

    Mobile access

    7.8
    78%
    248 Ratings
    N/A
    0 Ratings

    Email & Online Marketing

    Hootsuite

    Feature Set Not Supported
    N/A
    8.2

    HubSpot Marketing Hub

    82%
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    332 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.8
    78%
    332 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.1
    81%
    309 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    362 Ratings

    A/B testing

    N/A
    0 Ratings
    8.3
    83%
    285 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.5
    85%
    352 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.5
    85%
    698 Ratings

    List management

    N/A
    0 Ratings
    8.3
    83%
    364 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.1
    81%
    276 Ratings

    Lead Management

    Hootsuite

    Feature Set Not Supported
    N/A
    8.0

    HubSpot Marketing Hub

    80%
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.2
    82%
    355 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.7
    77%
    325 Ratings

    Data quality management

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.1
    81%
    299 Ratings

    Campaign Management

    Hootsuite

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.8
    78%
    305 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    8.0
    80%
    251 Ratings

    Social Media Marketing

    Hootsuite

    Feature Set Not Supported
    N/A
    8.1

    HubSpot Marketing Hub

    81%
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    8.1
    81%
    341 Ratings

    Social profile integration

    N/A
    0 Ratings
    8.2
    82%
    331 Ratings

    Reporting & Analytics

    Hootsuite

    Feature Set Not Supported
    N/A
    7.9

    HubSpot Marketing Hub

    79%
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.9
    79%
    366 Ratings

    Standard reports

    N/A
    0 Ratings
    8.1
    81%
    362 Ratings

    Custom reports

    N/A
    0 Ratings
    7.8
    78%
    325 Ratings

    Platform & Infrastructure

    Hootsuite

    Feature Set Not Supported
    N/A
    7.4

    HubSpot Marketing Hub

    74%
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.8
    78%
    252 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.3
    83%
    281 Ratings

    Customizability

    N/A
    0 Ratings
    7.7
    77%
    303 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    228 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    6.4
    64%
    97 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    6.7
    67%
    92 Ratings

    Attribute Ratings

    • Hootsuite is rated higher in 7 areas: Usability, Availability, Performance, Online Training, Implementation Rating, Configurability, Vendor pre-sale
    • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating, In-Person Training
    • Hootsuite and HubSpot Marketing Hub are tied in 1 area: Vendor post-sale

    Likelihood to Recommend

    8.3

    Hootsuite

    83%
    379 Ratings
    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings

    Likelihood to Renew

    8.9

    Hootsuite

    89%
    80 Ratings
    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings

    Usability

    9.0

    Hootsuite

    90%
    27 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings

    Availability

    10.0

    Hootsuite

    100%
    36 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Performance

    10.0

    Hootsuite

    100%
    32 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Support Rating

    8.1

    Hootsuite

    81%
    262 Ratings
    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings

    In-Person Training

    6.0

    Hootsuite

    60%
    1 Rating
    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Online Training

    10.0

    Hootsuite

    100%
    8 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Implementation Rating

    10.0

    Hootsuite

    100%
    65 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Configurability

    10.0

    Hootsuite

    100%
    1 Rating
    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Ease of integration

    Hootsuite

    N/A
    0 Ratings
    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Product Scalability

    Hootsuite

    N/A
    0 Ratings
    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Vendor post-sale

    9.1

    Hootsuite

    91%
    1 Rating
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Vendor pre-sale

    10.0

    Hootsuite

    100%
    2 Ratings
    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Likelihood to Recommend

    Hootsuite

    I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
    Read full review

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Pros

    Hootsuite

    • Hootsuite is excellent for viewing all your posts on every social media platform in one place
    • Hootsuite is great for showing you what that post will look like with the graphic attached.
    • Hootsuite is great for moving posts that need to be edited to a different day or month.
    • Hootsuite is great for offering you times to post if you aren't sure at which time to post
    Read full review

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Cons

    Hootsuite

    • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
    • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
    • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
    Read full review

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Pricing Details

    Hootsuite

    Starting Price

    $49 per month

    Editions & Modules

    Hootsuite editions and modules pricing
    EditionModules
    Professional$491
    Team$2492
    Business$7393
    EnterpriseContact for Pricing4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    *Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $49/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts

    Pricing Plans

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    Hootsuite

    At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
    Read full review

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Usability

    Hootsuite

    The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
    Read full review

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Reliability and Availability

    Hootsuite

    Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
    Read full review

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Performance

    Hootsuite

    Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
    Read full review

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Support Rating

    Hootsuite

    I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
    Read full review

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    In-Person Training

    Hootsuite

    Very easy to teach and learn
    Read full review

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Online Training

    Hootsuite

    Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
    Read full review

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Implementation Rating

    Hootsuite

    One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
    Read full review

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Alternatives Considered

    Hootsuite

    A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
    Read full review

    HubSpot

    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Read full review

    Scalability

    Hootsuite

    We haven't needed to scale it all.
    Read full review

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Return on Investment

    Hootsuite

    • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
    • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
    Read full review

    HubSpot

    • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
    • Higher ROI and lead response time are seconds. The first contact is always made.
    • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
    Read full review

    Screenshots

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