What users are saying about
40 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.4 out of 101

Likelihood to Recommend

Hoover's (Legacy)

As a business and marketing intern, my experience while in school using these services is limited. But I will say that more accurate sales leads and competitive intelligence can be garnered just by using Data.com (a free service if you upload contacts) in conjunction with LinkedIn. The email formula needed for sales leads is found from Data.com and every contact within an organization is on LinkedIn. You also get competitor's workforce sizes and many other data points that if used creatively will help you integrate approximations for the financials of companies like how much they might have in parts of their budget to spend on a technology you want to sell them. I'd honestly rather spend an hour going back and forth between those sites aggregating it into an Excel spread sheet than spending company resources on Hoover's.
Micah Tinklepaugh profile photo

Feature Rating Comparison

Prospecting

Hoover's (Legacy)
6.4
Advanced search
Hoover's (Legacy)
6.8
Identification of new leads
Hoover's (Legacy)
7.2
List quality
Hoover's (Legacy)
6.2
List upload/download
Hoover's (Legacy)
6.7
Ideal customer targeting
Hoover's (Legacy)
5.7
Load time/data access
Hoover's (Legacy)
5.8

Sales Intelligence Data Standards

Hoover's (Legacy)
6.8
Contact information
Hoover's (Legacy)
6.7
Company information
Hoover's (Legacy)
6.8
Industry information
Hoover's (Legacy)
7.0

Data Augmentation & Lead Qualification

Hoover's (Legacy)
4.7
Lead qualification process
Hoover's (Legacy)
6.5
Smart lists and recommendations
Hoover's (Legacy)
5.5
Salesforce integration
Hoover's (Legacy)
3.0
Company/business profiles
Hoover's (Legacy)
4.7
Alerts and reminders
Hoover's (Legacy)
5.3
Data hygiene
Hoover's (Legacy)
3.1
Automatic data refresh
Hoover's (Legacy)
6.5
Tags
Hoover's (Legacy)
3.0
Filters and segmentation
Hoover's (Legacy)
5.1

Sales Intelligence Email Features

Hoover's (Legacy)
6.1
Sales email templates
Hoover's (Legacy)
6.1
Append emails to records
Hoover's (Legacy)
6.0

Pros

Hoover's (Legacy)

  • Provides email addresses for prospects
  • Allows sorting of prospects by industry type
  • Business intelligence for industry specific events
Justin Roodman profile photo

Cons

Hoover's (Legacy)

  • Pricing is far too high for what you get. We were forced due to budget to get the cheapest plan possible, which is still $265/month with a 1-year contract.
  • User interface is awful. With the lowest price plan, you're extremely limited on exports, so you have to use grid view to manually copy files into Excel to still acquire data en masse. I have a 24" widescreen monitor and there are *5* scroll bars on my page needed for me to see the data in total due to their poor user interface.
  • Extreme lack of direct phone contact numbers for prospect records. We trialed a competitor and they had far more direct lines for prospects in our target markets. Company general numbers do not produce near the positive results that direct dials do.
Justin Roodman profile photo

Likelihood to Renew

Hoover's (Legacy)

Hoover's (Legacy) 5.9
Based on 2 answers
Hoover's just isn't compelling for the types of information they provide and the pricing model. But again, this is from the very limited perspective of a below entry level analyst who is just finishing their studies. It is probable that for some segments of industry, Hoover's has vast wealth of pertinent information. For example, when looking into agricultural industries for a consulting firm, I did not save any time with their service because information on factory locations and assets was scant. Using Google earth to view the square footage of the facilities to estimate assets was often more helpful.
Micah Tinklepaugh profile photo

Alternatives Considered

Hoover's (Legacy)

Did a one week trial of ZoomInfo and then received a demo of Hoovers. If we had the option of doing an actual trial of Hoovers, I don't think we would be using it. Price is what was the deciding factor without an actual trial use of the Hoovers product. Both platforms try to sell you a $400+ / month subscription. ZoomInfo wasn't willing to offer a cheaper option when asked, but I can say they had way more direct dial information for prospects and I never once came across duplicate info in their data sets. Hoovers is extremely guilty of this as they don't filter duplicates by email address. For example, John Doe works for "Sun Printing" who is DBA "Sun Color Management" and he'll have two records - one for each company but the same email address listed for both "johndoe@sunprinting.com".Long story short. Price is what drove us to use the cheaper product. It wasn't the best decision.
Justin Roodman profile photo

Return on Investment

Hoover's (Legacy)

  • Pitch conversion
  • Quick background research formulation - one stop shopping for a lot of good info
  • Helped provide important details to attorneys that they didn't have otherwise
No photo available

Pricing Details

Hoover's (Legacy)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison