HubSpot Lead Generation Software vs. Lead Forensics

By enabling forms for users to fill out their information for stuff such as newsletters, we are generating leads that we can tap into who might not be interested at that exact time, but will be when there are specials.

Incentivized

It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.

Incentivized

• Generating lists of contacts
• Easily pushing out marketing emails
• lots of templates to be used for stuff like forms etc..

Incentivized

• It gives you valid leads that have been on your website looking for your products
• The information is always accurate and detailed about their visit
• It notifies you when the customer is looking for help or products, so you know when to reach out to them

Incentivized

• It helps with the sales side of my job but would be create to see more support functionality.

Incentivized

• I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
• It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.

Incentivized

The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.

Incentivized

While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.

Incentivized

I personally haven't used any other products like hubspot, it was also not up to me why this was chosen.

Incentivized

Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.

Incentivized

• It has generated a fair few long term contacts that we can continually follow up over years until they're ready to sign.
• It makes sending out marketing emails much quicker which is always useful so that we can spend time on other dollar productive activities.

Incentivized

• In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
• In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
• We were able to see the effects of our marketing and learn from their successes of different tactics.

Incentivized