iMIS EMS is an Engagement Management System (EMS) – fusing database management and web publishing into a single system – to drive operational efficiencies, revenue growth, and continuous performance improvement. Harnessing the power of Microsoft Azure’s cloud platform, iMIS EMS is purpose-built to meet the most important challenge facing associations and non-profits – Engagement.
N/A
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
I wasn't involved with the selection process, but for anything that I have experience with that is specifically for associations, iMIS Engagement Management System stacks up pretty well. It doesn't compare well to the others like a Salesforce or Marketo, but it's not really …
iMIS Engagement Management System is well suited for associations or other non-profits that operate without a lot of bells and whistles. So far in my experience if you want to do more sophisticated operations, marketing in my specific role, then iMIS Engagement Management System may not be the best AMS. It does the basics well but the more high-powered you want to get then the more it's going to cost by having your vendor of choice to work to enhance or upgrade what you have.
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
One-stop-shop. I love that we have one system that will track our income, manage membership, email contacts, manage our website and pull reports.
Response time on support tickets. Whenever I have a problem using iMIS, I can either log into their support site to submit a help ticket or send it directly from my email account. Someone normally responds to me within the hour and then I will get a solution within the day no matter the time of day I submit the ticket.
Easy to use widgets. I love using widgets to pull a page together. They have slideshow widgets that use on a daily basis. There are also forum widgets and widgets to pull an already created query to a page you choose to display this information on.
System Performance: iMIS has always seemed to have had performance issues....sluggish specifically. Though some of that may be in part to some of our customizations, but we don’t think so.
Integrations with 3rd Party Products: we would like to see more integrations with 3rd party apps.
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
I think both are great tools. They both have their strengths and weaknesses. I really like the CMS component that comes with iMIS. It is important for an organization to be able to quickly build websites to engage their members. iMIS provides tools to do this out of the box.
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
iMIS had a neutral impact on my non-profit organization's overall business objectives. Both the finance and department teams just worked around the limitations that iMIS had.
It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
