Impartner PRM vs. Partnerize

I have worked with many other PRM platforms. ImpartnerPRM is in the middle of the pack. There is still a lot of opportunity for making the platform more intuitive and automating some of the processes. However, it is better than some of the others that I have used in terms of there being better continuity between the PRM and marketing functions.

Incentivized

For websites or platforms that want to create affiliate content, Partnerize hosts a number of merchants across a wide range of retailers and so on, providing an easy way to connect publishers with merchants.

However, its interface could be more intuitive in terms of navigation and in providing more in-depth reporting so you can see what articles and links are driving conversion.

Incentivized

• Providing data in an easily digestible format.
• Intuitive workflow, really easy to learn in an afternoon.
• Cloud access feature allows for easy access on any device.

Incentivized

• Selection of merchants
• Create data reports
• Striking inferface

Incentivized

• Training was very difficult to set up and maintain
• They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
• The most expensive tool we looked at

Incentivized

• Page level reporting with last click referral
• More intuitive interface

Incentivized

Salesforce was too expensive for us at the time and required too much customization and internal strain at the time. We ended up choosing Salesforce over Impartner later on once our channel business was more established and we had more resources internally. Impartner was more simple and easy to deploy than Salesforce, which is why we chose it when we had fewer resources

Incentivized

Awin is a far friendlier and easier to use interface, though Partnerize offers a different variety of merchants

Incentivized

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized

• Analysing revenue streams
• Maintaining affiliate relationships

Incentivized