Insightpool Ads Optimization vs. WordStream

I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.

WordStream is so beneficial to a green digital marketing team. If your team is new to paid ads, this will help immensely. It might not be as beneficial for a company that does not use AdWords and is strictly in social ads.

Incentivized

• Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
• Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
• The personalized and targeted approach is well-received and prompts engagement from the people we care about.

• Remove duplicates: The platform has a tool that enables marketers to easily identify duplicate keywords across campaigns, ad groups, and the account; from there duplicates can be paused in an effort to improve quality scores and account performance.
• Bid management: WordStream reveals which current keywords can improve campaign performance by increasing and decreasing their bids - updates can be made on the spot.
• Ad optimizations: WordStream scans paid search accounts to ensure each ad group is using high performing ads. Marketers can quickly create new ads, and pause ads based on the tool's recommendations.

Incentivized

• Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
• The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
• Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.

• This is definitely not for a beginner and require knowledge on how PPC/SEM campaigns are run unless you purchase the premium support package that includes a dedicated representative to which they are very helpful.
• We had some serious tracking issues and were unable to effectively track the clicks to our website. Because of this, I had to start from scratch and decided not to use WordStream.

Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.

I am not the PPC manager here so I have to use the products available.

I have not had any experience with the customer support team for platform issues, but the account representative checks in with us often and is always available to answer questions. We will usually get on quarterly review calls so that she can share any new updates to the platform and answer questions.

Incentivized

We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns

I've never used a system to help with my Google AdWords. This was the first system I had used. WordStream definitely takes the cake though, I have a hard time believing there could be a better system out there. I wouldn't even consider going to look for a new system. I am confident WordStream has owned the Google AdWords space.

Incentivized

• Not just more Twitter followers, but more RELEVANT Twitter followers and more engaged followers from our target audience.
• A great tool for prospecting and event recruitment at key industry events.
• Effective at amplifying content distribution, especially when content is related to key industry events.

• Since beginning to use the tool, we've seen our search impression share nearly double for some campaigns.
• We've increased our click-through rates by over 25% since adding WordStream to our toolset.
• I'm more confident in the strategies that are having an impact on our cost per conversion, and can better forecast our impact for the future.

Incentivized