What users are saying about
3 Ratings
14 Ratings
3 Ratings
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Score 8.4 out of 100
14 Ratings
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Score 7 out of 100

Likelihood to Recommend

Kontentino

Kontentino can play a crucial role in your organization, if:
  1. You were struggling with internal collaboration. With Kontentino, you can transfer all those processes to the platform.
  2. You didn't know how to onboard people well. With checklists, it's easier than ever before.
  3. You need a great social media planner. Here it comes.
  4. Your clients have no time to accept your posts. With Kontentino, they can do it with just one click and it works wonders for us.
Kinga Odziemek | TrustRadius Reviewer

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Kontentino
Mapp Digital
4.3
WYSIWYG email editor
Kontentino
Mapp Digital
7.3
Dynamic content
Kontentino
Mapp Digital
2.7
Ability to test dynamic content
Kontentino
Mapp Digital
2.7
A/B testing
Kontentino
Mapp Digital
4.5
Mobile optimization
Kontentino
Mapp Digital
3.6
Email deliverability reporting
Kontentino
Mapp Digital
4.5
List management
Kontentino
Mapp Digital
4.5
Triggered drip sequences
Kontentino
Mapp Digital
4.5

Reporting & Analytics

Kontentino
Mapp Digital
5.8
Dashboards
Kontentino
Mapp Digital
7.3
Standard reports
Kontentino
Mapp Digital
5.5
Custom reports
Kontentino
Mapp Digital
4.5

Pros

Kontentino

  • Easy to use
  • Everything in one place
  • Fantastic customer service
  • Helpful innovations
Magdalena Lukášová | TrustRadius Reviewer

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox | TrustRadius Reviewer

Cons

Kontentino

  • There is nothing I could mention here! Kontentino saved our life.
Kinga Odziemek | TrustRadius Reviewer

Mapp Digital

  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit | TrustRadius Reviewer

Likelihood to Renew

Kontentino

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

Usability

Kontentino

Kontentino 9.1
Based on 1 answer
I just like Kontentino. It is intuitive, easy to use, and easy to manage.
Magdalena Lukášová | TrustRadius Reviewer

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

Performance

Kontentino

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

Support Rating

Kontentino

Kontentino 9.1
Based on 1 answer
Their Customer Support is excellent and something they could train other companies in. Quick, helpful, fun... All thumbs up!
Magdalena Lukášová | TrustRadius Reviewer

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

Online Training

Kontentino

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

Implementation Rating

Kontentino

No score
No answers yet
No answers on this topic

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

Alternatives Considered

Kontentino

Kontentino also offers a collaboration platform that you can use both for internal and external communication. We needed such a tool to improve the communication and onboarding process, and Kontentino works great. Kontentino manages all of the types of LinkedIn posts so that was also a huge YES for us. Also, our clients really liked it so we decided to use it for longer.
Kinga Odziemek | TrustRadius Reviewer

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler | TrustRadius Reviewer

Return on Investment

Kontentino

  • Helped us create more publications on social media channels and get higher engagement rates due to more publications.
  • We are focusing on our business core instead of small processes.
  • Given us a higher ROI.
Kinga Odziemek | TrustRadius Reviewer

Mapp Digital

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
Anonymous | TrustRadius Reviewer

Screenshots

Mapp Digital

Pricing Details

Kontentino

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10*

* 1 user

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Kontentino
8.7
Mapp Digital
4.3

Likelihood to Renew

Kontentino
Mapp Digital
7.8

Usability

Kontentino
9.1
Mapp Digital
1.9

Performance

Kontentino
Mapp Digital
9.0

Support Rating

Kontentino
9.1
Mapp Digital
9.0

Online Training

Kontentino
Mapp Digital
10.0

Implementation Rating

Kontentino
Mapp Digital
5.0

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