Kwanzoo vs. ZoomInfo Marketing

Well Suited:

• ABM Targeting
• ABM Reach
• Engagement with Targeted Accounts
• Improved efficiency of retargeting spend
• Full service is available if staff is limited
• Reporting and Analytics
• Connectivity to other engagement platforms
• S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.

Incentivized

• Price
• Tools for analysis
• Data management

Incentivized

• Audience Coverage.
• Advertising Performance.
• Intent Data.

Incentivized

• The UI is not as intuitive as I would like.
• I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

• The integration with SalesOS leaves much to be desired.
• It's hard to prospect accounts within MarketingOS
• There were a few technical issues that need to be fixed.

Incentivized

No longer at this company but will absolutely invest with Kwanzoo in my next roll.

Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

Incentivized

ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

Incentivized

No, it was clear.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• We managed to reduce costs in about 32% of the customer.
• Increased engagement in ad reach by 18%
• Our team was communicating better

Incentivized

• Return on investment is difficult with high cost per license
• helps both sales and marketing with prospecting and campaigns
• conversions were increased with use of the product

Incentivized