Likelihood to Recommend For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Read full review MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Read full review Pros Great web interface which provides a couple of levels of pivoting and filtering of data Straight-forward integration for simpler use cases Access to raw data through S3 for use in your own data pipeline Read full review Basic use cases of Push Notifcation and Email enablement Scheduling certain events with an API, as we have more APIs it's become very useful Read full review Cons The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data. An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds. More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface. Read full review Attribution Onboarding could be faster Read full review Likelihood to Renew There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Read full review Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Read full review Support Rating It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Read full review It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Read full review Alternatives Considered We have not used other products but are going to start exploring making a switch to a new platform.
Read full review Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
Read full review Return on Investment Was our first provider of user-level event data Allows for many users to easily answer their own questions before making requests of the data team Raw data dumps gave the data team the ability to provide more in-depth analyses. Read full review It has increased our customer retention. Improved average revenue per user through cross-sell campaigns It has helped us make faster decisions through real-time analytics. Read full review ScreenShots