Marketing Optimizer vs. Salesforce Marketing Cloud
Marketing Optimizer vs. Salesforce Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
---|---|---|---|---|
Marketing Optimizer | N/A | Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking. | $249 per month | |
Salesforce Marketing Cloud | N/A | Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights. | $1,250 per month per installation |
Marketing Optimizer | Salesforce Marketing Cloud | |||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Editions & Modules |
|
| ||||||||||||||
Offerings |
| |||||||||||||||
Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage. | — | ||||||||||||||
More Pricing Information |
Marketing Optimizer | Salesforce Marketing Cloud | |
---|---|---|
Top Pros | No answers on this topic | |
Top Cons | No answers on this topic |
|
Marketing Optimizer | Salesforce Marketing Cloud | ||||||||||||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Email & Online Marketing |
| ||||||||||||||||||||||||||||||
Lead Management |
| ||||||||||||||||||||||||||||||
Campaign Management |
| ||||||||||||||||||||||||||||||
Social Media Marketing |
| ||||||||||||||||||||||||||||||
Reporting & Analytics |
| ||||||||||||||||||||||||||||||
Platform & Infrastructure |
|
Marketing Optimizer | Salesforce Marketing Cloud | |
---|---|---|
Small Businesses | Vbout Score 9.5 out of 10 | Vbout Score 9.5 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | PFL Direct Mail Platform Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Marketing Optimizer | Salesforce Marketing Cloud | |
---|---|---|
Likelihood to Recommend | - (0 ratings) | 8.0 (316 ratings) |
Likelihood to Renew | - (0 ratings) | 9.5 (112 ratings) |
Usability | - (0 ratings) | 6.1 (35 ratings) |
Availability | - (0 ratings) | 10.0 (11 ratings) |
Performance | - (0 ratings) | 9.6 (9 ratings) |
Support Rating | - (0 ratings) | 4.0 (35 ratings) |
In-Person Training | - (0 ratings) | 5.0 (4 ratings) |
Online Training | - (0 ratings) | 8.1 (7 ratings) |
Implementation Rating | - (0 ratings) | 3.0 (17 ratings) |
Ease of integration | - (0 ratings) | 7.0 (2 ratings) |
Product Scalability | - (0 ratings) | 7.9 (24 ratings) |
Vendor post-sale | - (0 ratings) | 8.0 (2 ratings) |
Vendor pre-sale | - (0 ratings) | 10.0 (2 ratings) |
Marketing Optimizer | Salesforce Marketing Cloud | |
---|---|---|
Likelihood to Recommend | Active Internet Marketing No answers on this topic | Salesforce |
Pros | Active Internet Marketing No answers on this topic | Salesforce |
Cons | Active Internet Marketing No answers on this topic | Salesforce |
Likelihood to Renew | Active Internet Marketing No answers on this topic | Salesforce |
Usability | Active Internet Marketing No answers on this topic | Salesforce |
Reliability and Availability | Active Internet Marketing No answers on this topic | Salesforce |
Performance | Active Internet Marketing No answers on this topic | Salesforce |
Support Rating | Active Internet Marketing No answers on this topic | Salesforce |
In-Person Training | Active Internet Marketing No answers on this topic | Salesforce |
Online Training | Active Internet Marketing No answers on this topic | Salesforce |
Implementation Rating | Active Internet Marketing No answers on this topic | Salesforce |
Alternatives Considered | Active Internet Marketing No answers on this topic | Salesforce |
Scalability | Active Internet Marketing No answers on this topic | Salesforce |
Return on Investment | Active Internet Marketing No answers on this topic | Salesforce |
ScreenShots | Salesforce Marketing Cloud Screenshots |