Marketo Sales Connect vs. Sitecore Send

We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.

Incentivized

In my opinion, for content sites such as blogs and magazines, Moosend is highly recommended. For ecommerce sites, not recommended as SMS marketing feature not added with Moosend.

• Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
• Connect our email and CRM to log email activities onto Leads and Contacts.
• Keep users inside of our email system instead of copying and pasting email templates from multiple places.

Incentivized

• Moosend is the best application to trace the business development and to create ideas through email marketing
• This tool is helpful in the atomization of developments on a certain level
• It promotes business opportunities in the market with innovation and ideas

Incentivized

• Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
• The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
• The ToutApp integration with Outlook has created intermittent problems in usability/access.

Incentivized

• If you have more than 1000 subscribers you will be required to upgrade to the Pro plan.
• Free plan users have limited customer support.

Incentivized

It was tough to reach their support team. On average, it would take over 24 hours to get a response. Agents would ask us to perform repetitive tasks and take lots of screenshots instead of looking at our system and helping us fix issues.

Incentivized

Marketo Sales Connect (ToutApp) was nowhere near as dynamic as the other listed tools that I mentioned. There was not any Sequence or Cadence you could follow. It was missing dynamic fields. A bit cumbersome. The other tools had much prettier interfaces too.

Incentivized

Moosend is known as more of an industry standard than BuzzStream (which is a more budget tool), and it shows. BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.

Incentivized

• It's enabled more efficiency for our SDR team to track and monitor emails.
• Increased our ability to better target prospects as we learned more about their behaviors.
• The automation tools for email, and the ability to get glimpses into how that impacted pipeline development, were worth the cost.

Incentivized

• Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.

Incentivized