Marketo Web Personalization (formerly Real-Time Personalization, or Marketo RTP is a real-time interaction management option based on technology acquired with Insightera in December 2013 by Marketo. It is now a Prime feature of Marketo Engage.
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Marketo Web Personalization (Marketo RTP)
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Marketo Web Personalization (Marketo RTP)
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Marketo Web Personalization (Marketo RTP)
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Marketo Web Personalization (Marketo RTP)
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Marketo Web Personalization has better and more flexible personalization options than Acquia Lift.
HubSpot has more starter plans, and while more affordable, aren't even close in feature-sets compared to Marketo's cheapest plans. Marketo also has a very well-designed sales dashboard that makes it stand out from the rest of the similar marketing/sales tools out there. There …
I'm well-versed in Marketo's RTP module and HubSpot's smart content offering, and HubSpot's smart content has ultimately become my personalization tool of choice. Here's why:
HubSpot's smart content tools are simple to grasp and easy to implement from start to finish. There's a …
We've evaluated Optimizely and Demandbase, but selected Marketo Real-Time Personalization because we felt like it had the best value. Yes, some features are not perfect (yet), but it has all the minimum required features to customize your website experience (and target Adwords …
Marketo RTP is great for companies in later stages that require greater customization or API integrations with their own marketing/sales tools. The integration with Salesforce also makes it worthwhile for companies that already have Salesforce setup in some workflows. As stated before, Marketo is quite expensive, so it might not be suitable for earlier-stage companies and startups that are just getting started with marketing and sales.
We actually had a very good onboarding process. The rep from Marketo was very knowledgable and set up regular meetings with us to make sure we understood how to use everything. He gave us ideas for potential personalizations and had best-practice tips. Unfortunately, his knowledge was not enough to overcome some of the biggest issues with the solution.
I'm well-versed in Marketo's RTP module and HubSpot's smart content offering, and HubSpot's smart content has ultimately become my personalization tool of choice. Here's why:
HubSpot's smart content tools are simple to grasp and easy to implement from start to finish. There's a lot of room for improvement when it comes to ease of use and overall user experience within Marketo's RTP module.
For less tech-savvy marketers, HubSpot's training documentation and support team is an absolute lifesaver. Marketo has failed us time and time again on this front, despite the fact that we pay an additional fee for Premier Support and quarterly consulting.
Marketo's tool is more robust and more powerful, but they don't take the time to create supporting documentation to help end-users leverage RTP, nor do they take the time to train their support staff on how it works. HubSpot's smart content does what we need it to do, and we don't burn time in the process trying to figure out how to use it.