MARMIND vs. Uptempo

MARMIND helps for the simple and complete structuring of complex marketing efforts. MARMIND is great support for marketing automation with room atop. We did communicate better within our marketing team. It was a big performance enhancement throughout marketing. MARMIND is easy and comfortable to learn and use with no delay starting. The adaption to our needs and wishes was really great and left a tight binding to it. We are convinced that the support by MARMIND was a great help and sustain to our intents. We realized that we did the very right decision to change to this marketing platform. We gained more overview and control in the right mixture between grossness and detail. We change after the first success with all our marketing to it. This change was really a no-timer and we were very satisfied with this change and the change in the underlying strategies. The app shortened our processes and made us enhance every step of them. The overall result was a closer communication at the more motivating steps of the marketing processes and a great plus in employee satisfaction. We had several impressive feedback loops and are convinced we will still make several in the future. The notifications, annotations, commentaries, assets, and drafts gave us an important new perspective on which we will develop our company further. Setting targets and arranging better-pre informed meetings and events in the marketing team and with external companies and customers enhanced our experiences.

Incentivized

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!

• Analysis of advertising campaigns.
• Marketing calendar management.
• Content and channel management.
• Overall project management.

Incentivized

• The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
• Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
• The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.

• We would like a local installation.
• We would love an Apple platform version.
• A mobile client would be a help.
• A chat support would be a plus.
• More connectivity to marketing automation tools would be a great improvement.

Incentivized

• Integrate the marketing department closer to the other companies departments output.
• Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
• We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.

Incentivized

I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.

Incentivized

Easy to use and allows you to track just about anything that's important to your business

Incentivized

MARMIND had a better efforts-to-outcome factor. We consider it for our needs as much more suitable. This is a matter of scale and resources. We loved MARMIND from the very first impressions. It stimulates our company marketing efforts very much. The overview is very satisfactory. The software suited very well the educational level of our employees and made them quick very successful users. The role concepts matched very much our own. We are convinced that will still are in progress in getting better at MARMIND in all modules and with all processes. We consider ourselves at a very good level in using the software integrated tool landscape of MARMIND. It is stimulating and very satisfactory to plan, create, and evaluate marketing efforts of all kinds. We stopped leaving out marketing or procrastinating it. The overview is overwhelming. Everyone has great feedback and can watch the progress in the company. This is former missing feedback. So MARMIND transformed our company a lot not only our marketing. Because of the high standards in the modules that are implemented the difference may not be so big. The process standards are compliant and it is more or less a matter of personal preferences between the different brands.

Incentivized

Uptempo can integrate with other helpful tools, making it so powerful in achieving tasks. The cost of licensing is relatively cheaper compared to other software. It is also more efficient and saves a lot of time. The sales team also offered us a lot of training.

• Greater profits by having adequate forecasts for campaigns.
• Greater efficiency in delivery times and planning.
• Greater management and monitoring by the campaign coordination teams.

Incentivized

• We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
• We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.

Incentivized