Likelihood to Recommend Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
Read full review I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
Read full review Pros Media research - you can search for relevant publications and journalists to add to your media list. Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example). Building media lists - if you have no current existing list, you can build and export one in Excel for example. Read full review Easy to schedule and post to all of your social media platforms. Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features. They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!) Compared to other social media platforms, Sendible has been the most robust with features and ease of use. They are always making advances and upgrades to their service offerings to better meet the needs of their customers. Read full review Cons The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation. Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications. TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life. Read full review Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations. Reporting. The included reporting features are limited and don't allow for enough customization to be worth using. Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts. Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature. Instagram. You cannot post multiple images in a single Instagram post from Sendible. Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all. Read full review Likelihood to Renew Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
Read full review If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
Read full review Usability Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
Read full review Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
Read full review Support Rating Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
Read full review Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
Read full review In-Person Training Again, really in-depth and helpful for a program that is really easy to use.
Read full review Online Training Walked step by step through program. Very informative on a program that doesn't require much training.
Read full review Implementation Rating You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
Read full review Alternatives Considered I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
Read full review Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of
Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of
Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When
Hootsuite stopped offering social listening streams for free, we dropped
Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
Read full review Return on Investment As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us. We utilize their tracking of media hits for our overall reporting to our clients. Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well. Read full review Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably. Read full review ScreenShots