Mirakl Marketplace Platform vs. WooCommerce

If you have a successful webstore with high traffic it could make sense to think about in expanding the business to other vendors by creating a marketplace (just like amazon). You'll charge a commission on the products sold in your website by other vendors, and that way you'll have a wide range of products to offer to your users. To do this, Mirakl is the software to use.

WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.

Incentivized

• Good API integration, easy to integrate
• Almost complete seller platform providing all the basic features of a Marketplace and a few advanced ones
• Good level of support of the team
• Good level of product upgrades

Incentivized

• Free base package means I can use it when I need to and not pay for it when I'm not using it
• I can customize the e-commerce options and integrate the calendar booking
• Payment processing is quick and easy and I can choose my provider

Incentivized

• Their management to start with (not kidding!)
• Cost of Mirakl can be dramatic

• Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
• More out-of-the-box options would be nice within the base software.
• Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.

Incentivized

Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.

Incentivized

WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop.

Incentivized

not muh support

In 2013, when we evaluated Mirakl, we didn't find any other solution that was ready to go to market which could be compared.

Incentivized

We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).

Incentivized

• Increased turnover.
• Reduced organic product sales.
• Decreased Sales Margin.

• Positive: low cost to start up, and allowed us to start selling right away.
• Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
• Positive: easily integrates with PayPal and Stripe.

Incentivized