6 Ratings
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Score 7.3 out of 100
29 Ratings
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Score 5.7 out of 100

Likelihood to Recommend

MoPub

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.
Gabriela Band | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Good for instances where search campaigns are driving poor overall traffic. Campaigns for awareness work well, and you have pretty good control of how your ads look without having to do too much work. We've used this successfully for law, financial services, and political campaigns effectively. With Twitter banning political ads, and Facebook becoming increasingly strict on their approval guidelines, this may turn into the best alternative. Would not necessarily recommend for ecommerce campaigns, or lead based campaign where keeping cost per conversion down is a primary objective.
Vincent Misiewicz | TrustRadius Reviewer

Pros

MoPub

  • Vast network of publishers, from different verticals
  • Low CPMs which translate into good CPAs
  • Great support team, always eager to help
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
  • Provides unique ways to differentiate advertisers in top positions on search results pages.
  • Creates unique tactics to utilize on display networks (carousel and video takeovers).
Alexander Rodriguez | TrustRadius Reviewer

Cons

MoPub

  • Their take rate is not transparent, its unclear the margin percentage.
  • Not a lot of premium publishers on the platfrom, mostly gaming.
  • Discrepancies keep arising between impressions served and billing numbers.
Gabriela Band | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
  • Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
Brandon Mitchell | TrustRadius Reviewer

Usability

MoPub

MoPub 8.0
Based on 1 answer
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 4.0
Based on 2 answers
One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.
Anonymous | TrustRadius Reviewer

Support Rating

MoPub

MoPub 8.0
Based on 3 answers
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Gabriela Band | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising 5.9
Based on 7 answers
They were always super helpful during training and demoing and would answer any questions we had.We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.They are very knowledgeable and help guide you through a set up for each particular client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

MoPub

MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.
Anonymous | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

Gemini is comparable in objective and use to the other SEM platforms. Geminis audience is more limited and therefore should be used to complement other efforts on other platforms. We use Gemini to create a multi platform SEM campaign, to reach the largest possible audience and to target audience across multiple platforms and channels. It's reporting capabilities are on par with Bing, but fall short of the sophistication in Google AdWords.
Leah Jakaitis | TrustRadius Reviewer

Return on Investment

MoPub

  • CPMs are low, CPC are low as well and that increases margin.
  • Take rates are high, reducing ROI
  • It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
Gabriela Band | TrustRadius Reviewer

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

  • I have only been using Gemini for about a year so I can only speak for the results obtained in that time frame. Overall impact on KPIs has been positive. On overall business objectives, I am yet to determine if this is significant enough to do a major shift in tactics.
Toni Reifsteck | TrustRadius Reviewer

Pricing Details

MoPub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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