I previously used Cision PRWeb. It was a good service, but for what I needed it wasn't as affordable and I also found the backend system difficult to navigate and manage. I loved the ease of use and the ability to find out what I needed almost immediately once I logged into …
Muck Rack has the most up-to-date contact database and the most common-sense functionality. It works like google to easily find, source, and sort contacts. It is much more user-friendly, whereas Meltwater and Cision don't perform regular updates and still have contacts that …
Although it is sold as an all-in-one solution, my experience is that Muck Rack does not come close to comparing to the quality of a combination of Cision and Critical Mention. Comparing costs, Muck Rack's price tag is about the same as what we paid for both of the others, so …
Although Newswire is available in the market at a reasonable price the features Newswire offers are very limited and are not as advanced as this tool is. We were looking for a tool that would be all in one and unfortunately, Newswire was not one of them instead of its 'Price' …
Overall, Much Rack's search features are more robust than other products we've tried or currently use. The ability to customize and do advanced searches allows us to surface better insights about our brand. The interface is also very intuitive and does not require much …
Verified User
Consultant
Chose Muck Rack
Muck Rack has everything you need right there, and is easy to use.
Muck Rack is a lot more user friendly and the customer service is on point!
Verified User
Executive
Chose Muck Rack
Muck Rack is very specific to social media and was first to market with their service. The other platforms offer more capabilities and "products" but Muck Rack stays true to monitoring social contacts and conversations.
Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
Muck Rack is the most modern tool available for PR professionals. It is both user friendly and extremely intuitive for anyone to navigate. The platform is collaborative and allows multiple members of an in-house team or agency to work together on a media list and track updates …
No comparison. MuckRack stands apart in its ability to get detailed information about individuals including what they like to write about, their personalities and interests.
Muck Rack tends to have contact information for a wider range of individuals, and the search feature in the Muck Rack interface is very easy to use. It has a lot of different filters that enable specific and effective searches. I do wish though that I could save location based …
Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
Muck Rack's customer support team is quite good and is very responsive.
Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.