What users are saying about
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
28 Ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100

PFL Hybrid Experience Platform

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Attribute Ratings

  • N.Rich is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

N.Rich

100%
1 Rating
8.9

PFL Hybrid Experience Platform

89%
15 Ratings

Support Rating

N.Rich

N/A
0 Ratings
9.1

PFL Hybrid Experience Platform

91%
3 Ratings

Product Scalability

N.Rich

N/A
0 Ratings
9.5

PFL Hybrid Experience Platform

95%
3 Ratings

Likelihood to Recommend

N.Rich

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
Read full review

PFL

I have launched various sorts of direct mail campaigns with PFL, anything from large bulk sends (thousands of kits in a month) for more of an awareness/sales enablement play all the way to triggered direct mails that are going to very specific segments based on engagement with other campaigns or being part of a nurture program.
Read full review

Pros

N.Rich

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
Read full review

PFL

  • Marketo & SFDC Integration, allowing visibility in to campaign results.
  • Providing direct mail options based on our campaigns and goals.
  • Sourcing all items for the direct mail, including being able to print all items (boxes/brochures/notes/etc.).
  • Variable, on-demand printing, to create customized pieces instead of static kits.
Read full review

Cons

N.Rich

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
Read full review

PFL

  • Some of the packages they've sent out on our behalf arrive broken, even if we use the packaging they recommended.
  • We've had instances of them sending out the wrong mailers based on the orders we've triggered.
  • Before we agreed to the integration with Marketo, there were a lot of issues triggering orders successfully that required direct intervention from their team.
Read full review

Pricing Details

N.Rich

Starting Price

Editions & Modules

N.Rich editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    PFL Hybrid Experience Platform

    Starting Price

    Editions & Modules

    PFL Hybrid Experience Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required Starting at $10,000

      Additional Details

      Contact us for more information and to request a custom quote: https://www.pfl.com/discover-how-to-start/

      Get a Quote

      Support Rating

      N.Rich

      No answers on this topic

      PFL

      Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
      Read full review

      Alternatives Considered

      N.Rich

      NRich is clearly superior in terms of efficiency and overall customer reach.
      Read full review

      PFL

      Unfortunately, we have decided to move away from PFL Hybrid Experience Platform and to Sendoso. In my opinion, the platform is more intuitive, and campaigns are easier to launch. We are able to move around funds instantaneously and get a project set up within a day. This is important because we have a smaller Demand Generation Marketing team, and being able to get campaigns launched with little hand-holding is critical.
      Read full review

      Scalability

      N.Rich

      No answers on this topic

      PFL

      It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
      Read full review

      Return on Investment

      N.Rich

      • Huge ROI for campaigns with products attached
      • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
      • Allows us to standardize our ABM marketing efforts across multiple campaigns.
      Read full review

      PFL

      • Increased live webinar attendees that lead to booked meetings
      • Increased client satisfaction and rapport with sales teams and leadership
      • Increased pipeline generation from events we are a sponsor of
      Read full review

      Screenshots

      Add comparison