Likelihood to Recommend It is most effective in tracking the marketing efforts of competitors and gathering of information from social media platforms that is turned into actionable knowledge. NapoleonCat upgrades how we serve our customers and by automating social media marketing processes, time is saved so that teams can concentrate on other strategic tasks
Read full review Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Read full review Pros Multi-hashtag searches Customer service Social campaign management Read full review The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy. The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates. Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization. Read full review Cons "Free Trial" functionality will actually charge users straight away depending on the trial button clicked Changes to plan during a billing cycle are not refunded or credited in any way, including attempting to un-do the change. (So moving down and up again between plans, even if both actions occur within seconds of each other, results in getting charged twice...) Read full review When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read. The Tailwind Create is fun and helpful but still hard to use. Read full review Usability NapoleonCat is easy to implement and use. Users can manage all their social media activities from a single online dashboard that also includes reporting. Users can manage posts while on the go using the mobile app.
Read full review I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Read full review Support Rating Over the course of our campaign, the team went out of their way to fix and correct glitches in the interface that I pointed out to them.
Read full review I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Read full review Alternatives Considered Use this service instead... Far more transparent and also supports modern account security features like 2-factor authentication. (Lack of 2fa puts all social profiles in NepoleonCat at increased risk of being hijacked...)
Read full review At this time our marketing team does have and uses both
Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Read full review Return on Investment Maintaining a positive brand image Identifying potential influencers Spying on competitors Read full review Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop. We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic). Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business. Read full review ScreenShots