What users are saying about
5 Ratings
28 Ratings
5 Ratings
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Score 7 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

  • NapoleonCat ranks higher in 5 feature sets: Publishing, Engagement, Channel coverage/integration, Reporting/analytics, Account management
  • Tailwind ranks higher in 2 feature sets: Listening/monitoring, Marketing

Listening/monitoring

6.4

NapoleonCat

64%
9.2

Tailwind

92%
Tailwind ranks higher in 4/4 features

Boolean keyword searches

9.1
91%
1 Rating
9.5
95%
2 Ratings

Filtering out noise/spam

7.3
73%
1 Rating
8.9
89%
3 Ratings

Sentiment analysis

4.5
45%
1 Rating
8.9
89%
4 Ratings

Broad channel coverage

4.5
45%
1 Rating
9.4
94%
4 Ratings

Publishing

10.0

NapoleonCat

100%
8.6

Tailwind

86%
NapoleonCat ranks higher in 2/4 features

Content planning and scheduling

10.0
100%
1 Rating
8.1
81%
10 Ratings

Workflow management

10.0
100%
1 Rating
9.5
95%
8 Ratings

Audience targeting

N/A
0 Ratings
9.7
97%
7 Ratings

Content optimization

N/A
0 Ratings
7.2
72%
10 Ratings

Engagement

10.0

NapoleonCat

100%
9.6

Tailwind

96%
NapoleonCat ranks higher in 3/3 features

Automated routing and prioritization

10.0
100%
1 Rating
10.0
100%
6 Ratings

Customer interaction histories

10.0
100%
1 Rating
9.4
94%
3 Ratings

Bulk actions

10.0
100%
1 Rating
9.5
95%
6 Ratings

Marketing

6.4

NapoleonCat

64%
9.9

Tailwind

99%
Tailwind ranks higher in 4/4 features

Campaigns and promotions

6.4
64%
1 Rating
10.0
100%
5 Ratings

Lead generation

N/A
0 Ratings
9.7
97%
6 Ratings

Content marketing

N/A
0 Ratings
9.9
99%
6 Ratings

Paid media management

N/A
0 Ratings
10.0
100%
5 Ratings

Channel coverage/integration

10.0

NapoleonCat

100%
8.5

Tailwind

85%
NapoleonCat ranks higher in 6/6 features

Twitter

10.0
100%
1 Rating
N/A
0 Ratings

Facebook

10.0
100%
1 Rating
N/A
0 Ratings

LinkedIn

10.0
100%
1 Rating
N/A
0 Ratings

Instagram

10.0
100%
2 Ratings
8.0
80%
6 Ratings

Pinterest

10.0
100%
1 Rating
9.1
91%
10 Ratings

YouTube

10.0
100%
1 Rating
N/A
0 Ratings

Reporting/analytics

10.0

NapoleonCat

100%
9.8

Tailwind

98%
NapoleonCat ranks higher in 3/3 features

Campaign success analytics

10.0
100%
2 Ratings
10.0
100%
7 Ratings

Real-time tracking

10.0
100%
2 Ratings
9.8
98%
7 Ratings

Competitor analysis

10.0
100%
1 Rating
9.7
97%
6 Ratings

Account management

10.0

NapoleonCat

100%
7.6

Tailwind

76%
NapoleonCat ranks higher in 2/2 features

Role-based user permissions & privileges

10.0
100%
1 Rating
10.0
100%
6 Ratings

Mobile access

10.0
100%
1 Rating
5.2
52%
7 Ratings

Attribute Ratings

  • Tailwind is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

6.0

NapoleonCat

60%
3 Ratings
9.9

Tailwind

99%
10 Ratings

Usability

6.0

NapoleonCat

60%
2 Ratings
10.0

Tailwind

100%
1 Rating

Support Rating

6.0

NapoleonCat

60%
4 Ratings
10.0

Tailwind

100%
1 Rating

Likelihood to Recommend

NapoleonCat

It is most effective in tracking the marketing efforts of competitors and gathering of information from social media platforms that is turned into actionable knowledge. NapoleonCat upgrades how we serve our customers and by automating social media marketing processes, time is saved so that teams can concentrate on other strategic tasks
Daniel Cooper | TrustRadius Reviewer

Tailwind

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
Anonymous | TrustRadius Reviewer

Pros

NapoleonCat

  • Multi-hashtag searches
  • Customer service
  • Social campaign management
Jaeger Shaw | TrustRadius Reviewer

Tailwind

  • Scheduling Pins on more than one Board across a time frame.
  • Scheduling Instagram posts at recommended times.
  • Using Smart Bio for links from Instagram directly to our website.
Anonymous | TrustRadius Reviewer

Cons

NapoleonCat

  • "Free Trial" functionality will actually charge users straight away depending on the trial button clicked
  • Changes to plan during a billing cycle are not refunded or credited in any way, including attempting to un-do the change. (So moving down and up again between plans, even if both actions occur within seconds of each other, results in getting charged twice...)
Anonymous | TrustRadius Reviewer

Tailwind

  • I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Xavier Knight | TrustRadius Reviewer

Pricing Details

NapoleonCat

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

NapoleonCat Editions & Modules

Additional Pricing Details
Plans start at $27. Prices are fully customizable and depend on the number of social media profiles you want to manage or monitor and the size of your social media team. A 14-day free trial is available, no credit card required.

Tailwind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$1,499 per month

Tailwind Editions & Modules

Edition
Pinterest Plus14.991
Instagram Plus14.991
Tailwind Create119.882
SmartLoop119.882
Tailwind Communities119.882
  1. per month
  2. billed annually
Additional Pricing Details

Usability

NapoleonCat

NapoleonCat 6.0
Based on 2 answers
NapoleonCat is easy to implement and use. Users can manage all their social media activities from a single online dashboard that also includes reporting. Users can manage posts while on the go using the mobile app.
Daniel Cooper | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
Anonymous | TrustRadius Reviewer

Support Rating

NapoleonCat

NapoleonCat 6.0
Based on 4 answers
Over the course of our campaign, the team went out of their way to fix and correct glitches in the interface that I pointed out to them.
Jaeger Shaw | TrustRadius Reviewer

Tailwind

Tailwind 10.0
Based on 1 answer
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

NapoleonCat

Use this service instead... Far more transparent and also supports modern account security features like 2-factor authentication. (Lack of 2fa puts all social profiles in NepoleonCat at increased risk of being hijacked...)
Anonymous | TrustRadius Reviewer

Tailwind

At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Joanna Knight | TrustRadius Reviewer

Return on Investment

NapoleonCat

  • Maintaining a positive brand image
  • Identifying potential influencers
  • Spying on competitors
Daniel Cooper | TrustRadius Reviewer

Tailwind

  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Kate Knight | TrustRadius Reviewer

Screenshots

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