What users are saying about
141 Ratings
15 Ratings
141 Ratings
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Score 8.1 out of 100
15 Ratings
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Score 9 out of 100

Likelihood to Recommend

NetBase

NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical). Social queries that return a smaller number of mention may not be as well suited for the platform since some of the analyses won't return significant results if the sample is too small.
Anonymous | TrustRadius Reviewer

Synthesio

Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
Synthesio
Boolean keyword searches
NetBase
7.1
Synthesio
Filtering out noise/spam
NetBase
7.1
Synthesio
Sentiment analysis
NetBase
7.9
Synthesio
Broad channel coverage
NetBase
9.0
Synthesio

Publishing

NetBase
8.5
Synthesio
Content planning and scheduling
NetBase
9.0
Synthesio
Audience targeting
NetBase
8.1
Synthesio
Content optimization
NetBase
8.0
Synthesio
Workflow management
NetBase
9.0
Synthesio

Engagement

NetBase
8.3
Synthesio
Automated routing and prioritization
NetBase
8.0
Synthesio
Customer interaction histories
NetBase
8.0
Synthesio
Bulk actions
NetBase
9.0
Synthesio

Marketing

NetBase
8.4
Synthesio
Lead generation
NetBase
9.0
Synthesio
Content marketing
NetBase
8.0
Synthesio
Paid media management
NetBase
9.0
Synthesio
Campaigns and promotions
NetBase
7.5
Synthesio

Channel coverage/integration

NetBase
8.5
Synthesio
Twitter
NetBase
8.5
Synthesio
Facebook
NetBase
8.5
Synthesio
LinkedIn
NetBase
8.5
Synthesio
Google+
NetBase
8.5
Synthesio
Instagram
NetBase
8.5
Synthesio
Pinterest
NetBase
8.0
Synthesio
YouTube
NetBase
8.5
Synthesio

Reporting/analytics

NetBase
8.7
Synthesio
Campaign success analytics
NetBase
9.0
Synthesio
Real-time tracking
NetBase
9.0
Synthesio
Competitor analysis
NetBase
8.0
Synthesio

Account management

NetBase
8.0
Synthesio
Role-based user permissions & privileges
NetBase
9.0
Synthesio
Mobile access
NetBase
7.0
Synthesio

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

Synthesio

  • User friendly modules
  • Easy to use
  • Interactive data charts
Anonymous | TrustRadius Reviewer

Cons

NetBase

  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Scott Thompson | TrustRadius Reviewer

Synthesio

  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
Alison Walkley | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

Synthesio

Synthesio 7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. | TrustRadius Reviewer

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

Synthesio

No score
No answers yet
No answers on this topic

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

Synthesio

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our support contact is always available and will spend all of the time required to make sure our questions are answered.
Anonymous | TrustRadius Reviewer

Synthesio

Synthesio 10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. | TrustRadius Reviewer

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

Synthesio

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
Melissa Schwartz | TrustRadius Reviewer

Synthesio

We've evaluated several other listening platforms. What we like about Synthesio are unlimited mentions. It allows us to focus less on cost and more on value.
Anonymous | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

Synthesio

  • Increased brand awareness, perception and overall campaign progress.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Synthesio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NetBase
8.5
Synthesio
9.0

Likelihood to Renew

NetBase
8.1
Synthesio
7.0

Usability

NetBase
9.0
Synthesio

Performance

NetBase
9.5
Synthesio

Support Rating

NetBase
9.1
Synthesio
10.0

Implementation Rating

NetBase
9.6
Synthesio

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