What users are saying about
139 Ratings
15 Ratings
139 Ratings
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Score 8.2 out of 100
15 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson profile photo

Synthesio

Synthesio works well in delivering analytics. Logging in and viewing data is easy. When reporting to upper management, the tool is not the best. I think it could have real-time updates to displays. We are solving this by paying for the API access and exporting to our own dashboard solution.c
No photo available

Feature Rating Comparison

Listening/monitoring

NetBase
7.5
Synthesio
Boolean keyword searches
NetBase
6.0
Synthesio
Filtering out noise/spam
NetBase
6.0
Synthesio
Sentiment analysis
NetBase
9.0
Synthesio
Broad channel coverage
NetBase
9.0
Synthesio

Publishing

NetBase
7.8
Synthesio
Content planning and scheduling
NetBase
8.5
Synthesio
Audience targeting
NetBase
7.0
Synthesio
Content optimization
NetBase
8.2
Synthesio
Workflow management
NetBase
7.4
Synthesio

Engagement

NetBase
8.7
Synthesio
Automated routing and prioritization
NetBase
9.1
Synthesio
Customer interaction histories
NetBase
8.7
Synthesio
Bulk actions
NetBase
8.3
Synthesio

Marketing

NetBase
7.9
Synthesio
Lead generation
NetBase
8.1
Synthesio
Content marketing
NetBase
9.0
Synthesio
Paid media management
NetBase
7.5
Synthesio
Campaigns and promotions
NetBase
7.0
Synthesio

Channel coverage/integration

NetBase
8.0
Synthesio
Twitter
NetBase
8.0
Synthesio
Facebook
NetBase
8.0
Synthesio
LinkedIn
NetBase
8.0
Synthesio
Google+
NetBase
8.0
Synthesio
Instagram
NetBase
8.0
Synthesio
Pinterest
NetBase
8.0
Synthesio
YouTube
NetBase
8.0
Synthesio

Reporting/analytics

NetBase
8.7
Synthesio
Campaign success analytics
NetBase
7.9
Synthesio
Real-time tracking
NetBase
9.0
Synthesio
Competitor analysis
NetBase
9.2
Synthesio

Account management

NetBase
6.7
Synthesio
Role-based user permissions & privileges
NetBase
8.1
Synthesio
Mobile access
NetBase
5.3
Synthesio

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis profile photo

Synthesio

  • User friendly modules
  • Easy to use
  • Interactive data charts
No photo available

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz profile photo

Synthesio

  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
Alison Walkley profile photo

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams profile photo

Synthesio

Synthesio 7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. profile photo

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson profile photo

Synthesio

No score
No answers yet
No answers on this topic

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis profile photo

Synthesio

No score
No answers yet
No answers on this topic

Support

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis profile photo

Synthesio

Synthesio 10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. profile photo

Implementation

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis profile photo

Synthesio

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg profile photo

Synthesio

We've evaluated several other listening platforms. What we like about Synthesio are unlimited mentions. It allows us to focus less on cost and more on value.
No photo available

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel profile photo

Synthesio

  • Increased brand awareness, perception and overall campaign progress.
No photo available

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Synthesio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

NetBase
8.0
Synthesio
8.9

Likelihood to Renew

NetBase
8.1
Synthesio
7.0

Usability

NetBase
9.0
Synthesio

Performance

NetBase
9.5
Synthesio

Support

NetBase
9.1
Synthesio
10.0

Implementation

NetBase
9.6
Synthesio

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